Stratifyd: Marketing Push
August 6, 2020
Stratifyd or Taste Analytics competes in the analytics sector. The company has raised about $55 million since it opened for business in 2015. I read “Stratifyd Launches Next Generation Data Analytics Platform.” The write up confused me. The company’s Web site clear: “Blazing fast data insights that reveal your hidden story.”
The article about Stratifyd says:
Stratifyd, a technology company that democratizes data science and artificial intelligence (AI) through self-service data analytics, today announced a revolution in data analytics with the launch of its next generation platform. This powerful analytics engine was re-designed from the ground up to be intuitive and easy-to-use, enabling business users – regardless of education, skill, or job function – to harness the power of proprietary and third-party data to easily reveal and understand hidden stories represented within the data, thus delivering the benefits of a data science team to every organization.
The write up reports this:
The Stratifyd platform now provides the functionality to meet the demanding data science needs of an organization, but is specifically designed to be easy to use for those with limited data analytics experience. It empowers users of all skill levels to connect data sources to the platform, perform in depth analysis and data modeling, and discover insightful stories faster and more easily than previously possible. Through a graphical user interface, pre-built and customizable data analytics models, and simplified dashboards, the platform enables business users to extract insights (i.e., stories) that are hidden in the data and essential in helping companies improve customer service, better understand customer requirements, deliver product enhancements that address gaps in the market, solve problems experienced by customers, rollout new product and service offerings that deliver a competitive advantage, and more.
DarkCyber’s view is that one click access to data can lead to interesting decisions even for a company with “data science in its DNA.” We also noted that, like Amazon, Stratifyd has a “flywheel.” Instead of a business model which generates new businesses by selling online products, Stratifyd’s approach is providing a “data storytelling flywheel.”
Yep, stories and lots of buzzwords.
Stephen E Arnold, August 6, 2020
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