IBM: The Great Entertainer

October 25, 2020

The media never stops reporting news and technology never stops revolutionizing the media. The newest upgrade for media brands and publishers is AI says Advanced Television in the article: “IBM Brings AI At Scale To The Media Industry.” IBM wants to remain one of the leading AI developers and suppliers, especially when they have Watson to do the scaling. As part of IBM’s easy array of industry solutions, the company now offers three new products for brands and publishers. The new products focus on reaching consumers while respecting their privacy. IBM already has an all star client list for its new AI product line, including Beeswax, MediaMath, Nielsen, LiveRamp, Xandr/AT&T, and Magnite.

IBM SVP of Cognitive Applications and Blockchain Bob Lord stated that the advertising industry is undergoing a major transformation when it comes to consumer privacy. Major changes are elimination of some third party cookies, mobile identity, and increased demand in transparency, and increased compliance and regulatory shifts. In order for the advertising agency to respect consumer privacy, but also generate revenue Lord explained AI will be invaluable:

“He added: ‘We believe AI will be the ‘backbone’ of the new era as the industry prepares for the next generation of advertising. We’re using AI to help solve problems across the advertising industry, just like IBM has in countless other industries like Healthcare, Financial Services and Retail. Our work will be a step forward in our evolution to meet the advertising industry’s upheaval, and we are proud to help the advertising industry advance with the value of AI.’”

The newest AI upgrades are for IBM’s Watson Advertising Accelerator, Watson Advertising Social Targeting with Influential, and Watson Advertising Weather Targeting. IBM developed these tools for the advertising industry to regain consumer trust. Consumers are upset about the amount of spying and selling of their personal data, not to mention the amount of targeted ads that reach them through their phones, computers, tablets, and televisions.

IBM is using AI to help brands and publishers make sense of the amount of data in the digital space to make wise business decisions. The other goal is to regain consumer trust and respect individuals’ privacy as technology becomes more entwined in society.

IBM, AI, and declining revenues: Take the show on the road.

Whitney Grace, October 25, 2020


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