How Will MindGeek Get Paid? Umm, Encrypted and Anonymous Digital Currencies Maybe

December 11, 2020

I have followed the strong MasterCard and Visa response to revelations about MindGeek’s less-than-pristine content offerings. The Gray Lady wrote about MindGeek and then other “real” news sites picked up the story. A good example is “Visa, MasterCard Dump Pornhub Over Abuse Video Claims.” The write ups appear to have sidestepped one question which seems obvious to me:

How will MindGeek collect money?

There are some online ad outfits which have been able to place ads on Dark Web sites and on some other sites offering specialized content, not very different from MindGeek’s glittering content array. Amped up advertising seems one play.

But what about MindGeek’s paying customers?

Perhaps MindGeek, nestled in the Euro-centric confines of Montréal, will come up with the idea to use a digital currency. Invoices can be disseminated in secret messaging systems like those favored by the Russian based Edward Snowden. The payments can flow via encrypted digital currencies. Now many transactions can be tracked by government authorities in a number of countries. Nevertheless, making this type of shift is likely to increase the burden on investigators.

Just as killing off Backpage created additional work for some law enforcement professionals. The MasterCard and Visa termination may have a similar effect. Yes, the backlog can be resolved. But that is likely to add friction to some enforcement activities. A failure by regulatory agencies to get a handle of payments systems (encrypted and unencrypted) is now evident to some.

Stephen E Arnold, December 11, 2020

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