The Addiction Analogy: The Cancellation of Influencer Rand Fishkin

May 5, 2021

Another short item. I read a series of tweets which you may be able to view at this link. The main idea is that an influencer was to give a talk about marketing. The unnamed organizer did not like Influencer Fishkin’s content. And what was that content? Information and observations critical of the outstanding commercial enterprises Facebook and Google. The apparent points of irritation were Influencer Fishkin’s statements to the effect that the two estimable outfits (Facebook and Google) were not “friendly, in-your-corner partners.” Interesting, but for me that was only part of the story.

Here’s what I surmised from the information provided by Influencer Fishkin:

  1. Manipulation is central to the way in which these two lighthouse firms operate in the dark world of online
  2. Both venerated companies function without consequences for their actions designed to generated revenue
  3. The treasured entities apply the model and pattern to “sector after sector.”

Beyond Search loves these revered companies.

But there is one word which casts a Beijing-in-a-sandstorm color over Influencer Fishkin’s remarks. And that word is?

Addiction

The idea is that these cherished organizations use their market position (which some have described as a monopoly set up) and specific content to make it difficult for a “user” of the “free” service to kick the habit.

My hunch is that neither of these esteemed commercial enterprises wants to be characterized as purveyor of gateway drugs, digital opioids, or artificers who put large monkeys on “users” backs.

That’s not a good look.

Hence, cancellation is a pragmatic fix, is it not?

Stephen E Arnold, May 5, 2021

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