Online: Finding Info Is Easy or Another Dark Pattern?

May 7, 2021

When I attended meetings about online search, I found considerable amusement in comments like “Online makes finding information easy” and “I am an expert at finding information on Google.” Hoots for sure.

I read “How to Find a Buyer or Seller’s Facebook Profile on Marketplace.” According to the write up, at some time in the recent past “finding” information about a person offering something for sale on Facebook Marketplace was easy. Since I have never used Facebook Marketplace, I can accept the facile use of the word “easy” as something a normal thumbtyping Facebooker could do. Some investigators probably had the knowledge required to figure out who was pitching a product allegedly stolen from a bitcoin billionaire.

The write up identifies about nine steps in the process to navigate from a listing’s “seller handle” to the vendor’s Facebook profile. I thought this online search was easy.

I can think of several reasons why Facebook makes finding information difficult with weird words and wonky icons. (One of these was described as a “carrot” in the write up. A carrot? What’s up, Mark?

It is possible that Facebook wants to accrue clicks and stickiness. Since I don’t use Facebook, I am not a good judge of how sticky the site is. I do know that some individuals in government agencies think a lot about Facebook and the information the company’s databases contain.

Another possibility is that Facebook wants to make it more difficult for stalkers, miscreants, and investigators to move from a product listing to the seller information. The happy face side of me says, “Facebook cares about its users.” The frowny face says, “Facebook wants to make life difficult for anyone to get useful information because accountability is a bad thing.”

A third possibility is that Facebook’s engineers are just incompetent.

Net net: Finding information online is easy as long as one works at the organization with the data and the person doing the looking has root. Others get an opportunity to explore a Dark Pattern. Fun. Helpful even.

Stephen E Arnold, May 7, 2021

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