Google Ads: Helping Users and Developers. Oh, and Maybe Google Too?

May 27, 2021

How is Google changing? Ads everywhere. “Google Will Soon Allow Developers to Advertise Their Android Apps on the Desktop Search” reports about a problem and a very interesting solution:

App developers can face a hard time while trying to advertise their apps on the Google play store and get people to download them, for new developers promoting their app can be a hard battle if they don’t have the right budget and tools for it.
Keeping this problem in mind Google was quick to come up with a creative and really well thought of ideas and tools that will make it easier for developers to advertise their apps much better across the Google eco system.

Love that Chrome and its variants, don’t you? Here’s how the new ad centric revenue maker works:

The Ad campaign feature uses machine learning and artificial intelligence to evaluate and improve the advertisement campaigns, Google machine learning algorithm learns user behavior, location and previous searches which helps targeting the right audience for the advertisements. Now for the very first time Google will be releasing this feature on the desktop version of Google browser.

Web search continues to get better and better at providing Google with clever ways to generate revenue. Do developers have a choice? Sure, there’s the friendly Apple app store. You may not know much about it. Heck, Tim Apple doesn’t know much about how the business works either.

Google? Much simpler. Everything may become an ad. How about relevance? How about bias in smart software? How about that free search system and its super duper results?

Stephen E Arnold, May 27, 2021


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