Great Moments in Management: Rolfing and AmaZen

May 31, 2021

Happy holiday, everyone. I spotted two fascinating examples of message control and management this morning. The first is the Daily Dot “real” news about an Amazon driver getting into Rolfing. “Weekend Update: People Feel Sorry for Amazon Driver Caught Screaming from Truck” reports:

One of the TikTok videos in question features an Amazon driver screaming at the top of his lungs as he makes his way down the street in the delivery truck. His apparent distress while on the clock has sympathetic viewers calling for higher wages and better working conditions for all Amazon employees.

Yep, TikTok. Who can believe that content engine? Probably some of the deep thinkers who absorb information in 30 second chunks. I think of TikTok as a “cept ejector.” Yes, like Rolfing, “cepts” were a thing years ago. Rusty on Rolfing? Check out this link.

The second mesmerizer is described in “Introducing the “AmaZen” Booth, a Box Designed for Convenient, On-Site Worker Breakdowns.” This coffin sized object looks like a coffin. The story reports that an Amazon wizard said:

“With AmaZen, I wanted to create a space that’s quiet, that people could go and focus on their mental and emotional well-being,” Brown explains over footage of an employee entering what looks like a porta potty decorated with pamphlets, a computer, some sad little plants, and a tiny fan. She continues, calling the overgrown iron maiden a place to “recharge the internal battery” by checking out “a library of mental health and mindful practices.”

What do screaming employees and a work environment requiring a coffin sized Zen booth suggest? Many interesting things I wager.

Management excellence in action. Is this something a high school science club might set up as a prank?

Stephen E Arnold, May 31, 2021

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