Google: Admitting What It Does Now That People Believe Google Is the Holy Grail of Information

March 21, 2022

About 25 years. That’s how long it took Google to admit that it divides the world into bluebirds, canaries, sparrows, and dead ducks. Are we talking about our feathered friends? Nope. We are dividing the publicly accessible Web sites into four categories. Note: These are my research team’s classifications:

Bluebirds — Web sites indexed in sort of almost real time. Example: and sites which pull big ad sales

Canaries — Web sites that are popular but indexed in a more relaxed manner. Example:  Sites which pull ad money but not at the brand level

Sparrows — Web sites that people look at but pull less lucrative ads. Example: Your site, probably?

Dead ducks — Sites banned, down checked for “quality”, or sites which use Google’s banned words. Example: You will have to use non Google search systems to locate these resources. Example: Drug ads which generate money and kick up unwanted scrutiny from some busy bodies.

Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever” explains:

‘Discovered – Currently not indexed’ in the Google Search Console Index Coverage report can potentially last forever, as the search engine doesn’t index every page.

The article adds:

Google doesn’t make any guarantees to crawl and index every webpage. Even though Google is one of the biggest companies in the world, it has finite resources when it comes to computing power.

Monopoly power? Now that Google dominates search it can decide what can be found for billions of people.

This is a great thing for the Google. For others, perhaps not quite the benefit the clueless user expects?

If something cannot be found in the Google Web search index, that something does not exist for lots of people. After 25 years and information control, the Google spills the beans about dead ducks.

Stephen E Arnold, March 21, 2022


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