Google: Trust an Issue?

July 1, 2022

I read “After 16 Years, Google Is Doing the 1 Thing No Company Should Ever Do.” The write up states:

Google is now requiring businesses who still have a G Suite Legacy Free Edition account to transition to a paid Workspace account by June 27. If you don’t, the company will do it for you. If you don’t start paying by August 1, Google will suspend your account.

The point of the article is that Google once said, “Hey, free!”

The business magazine appears to find Google’s behavior surprising, fresh, new, different, and bad. The effect is to erode the trust one has in Google. Trust! Google?

I learned in “Google Pledges to Negotiate Fairly with French News Media” (Wall Street Journal, June 22, 2022):

France’s competition authority said … that a new set of promises that Google made, including a pledge to give publishers estimates of indirect revenue it generates from including news content in its search results, has resolved a dispute that has stretched for more than two years.

Does this mean that Google was not negotiating fairly?

Okay whatever.

I wonder how many people have notice that Google has some other tricks up its sleeve.

Impressive. But TikTok continues to gobble up online advertising dollars. And Amazon is building its online ad business. (To deal with Amazon, the pesky online bookstore, Google has deployed the absolutely fantastic Prabhakar Raghavan to make free Google Web search more like a product catalog. Take that, Amazon!

Here’s one trust example possibly related to YouTube advertisers seeking the wlw audience. The estimable Murdochian newspaper published “YouTube Gains on TikTok in Short Video.” The story ran in the Wall Street Journal on June 16, 2022. Here’s one factoid which is allegedly true:

More than 1.5 billion people watch YouTube Shorts every month…. The short video service had reached a comparable scale to rival app TikTok after launching less than two years ago.

I noticed that when one searches YouTube for “wlw”, there are a number of hits to TikTok compilations on this topic of “women loving women.” Upon further inspection, Google Shorts includes these long form compilations in its short form video service. Clicking on a single TikTok source video repeats the video until the user terminates it.

So what?

Answer: Clicks, gentle reader.

If one is an advertiser, one may want to explore how much TikTok content is helping the Google grow at its impressive rate.

Trust? Inc. Magazine understands trust I think.

Stephen E Arnold, July 1, 2022


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