TikTok Says Hello, Spotify, Hello, Apple Music

August 19, 2022

Like Facebook before it, Spotify may soon find itself in a defensive position against TikTok. The Hustle briefly describes “TikTok’s Grand Plans to Take Over Our Ears.” Writer Jacob Cohen reveals:

“For the last couple years the trend for many has been to hear a song on TikTok, then listen to it on Spotify. TikTok is, in fact, that much better at discovery: 63% of users discover new music on TikTok before any other platform. As a result, TikTok finds itself in a position where it should probably just start hosting music itself. And it’s already starting. Abroad, in India, Brazil, and Indonesia, TikTok operates an app called Resso, which is like a more social Spotify. Stateside, Insider recently spotted a trademark filing for a “TikTok Music” app. Yesterday, TechCrunch reported similar filings in the UK, Singapore, New Zealand, Mexico, Malaysia, and Costa Rica.”

It is no surprise that Resso‘s approach is to be like Spotify, but more social. The write-up notes social media’s recent emulation of TikTok has spread to the audio content field. We wonder—once the thriving app conquers sound, what will it take on next?

Cynthia Murrell, August 19, 2022


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