Here We Go Again: Google Claims To Improve Search Results

August 31, 2022

Google has been blamed for biased search results for years. Users claim that Google pushes paid links to the top of search results without identifying them Organic search results are consigned to the second and third pages. Despite having a monopoly on search and other parts of the tech sector, Google does deliver decent services and products. To maintain its market dominance, Google must continue offering good services. Engadget explores how “Google’s Search AI Now Looks For General Consensus To Highlight More Trustworthy Results.”

Google wants it “search snippets, “blocks of text that appear at the top of search results to answer questions,” to be more accurate. Google designed the Multitask Unified Model AI to search for consensus when selecting a snippet. The AI checks snippets against verified resources to determine a consensus of information. Some queries, such as false premises, should not have snippets, so Google’s AI reduces those by 40%.

Also Google is showing more citations:

“Google is now also making its “About this result” tool more accessible. That’s the panel that pops up when you click on the three dots next to a result, showing you details about the source website before you even visit. Starting later this year, it will be available in eight more languages, including Portuguese, French, Italian, German, Dutch, Spanish, Japanese, and Indonesian. It’s adding more information to the tool starting this week, as well, including how widely a publication is circulated, online reviews about a company, or whether a company is owned by another entity. They’re all pieces of information that could help you decide whether a particular source is trustworthy.”

Google search results with limited returns or do not have verified sources will contain content advisories encouraging users to conduct further research.

It is great that Google is turning itself into an academic database, now if they would only do that for Google Scholar.

Whitney Grace, August 31, 2022


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