Pew Data about Social Media Use: Should I Be Fearful? Answer: Me, No. You? Probably

September 26, 2022

The Pew Research outfit published more data about social media. If you want to look at the factsheet, navigate to this Pew link. I want to focus on one small, probably meaningless item. What interested me was how those in the sample get their news. If I read the snazzy graphics correctly:

  1. 82 percent of those in the sample use YouTube. (Does that make YouTube a monopoly?) Of those YouTube users, 25 percent get their “news” from the Alphabet Google YouTube DeepMind entity.
  2. 30 percent of those in the sample use TikTok, that friendly entity linked with the CCP. Of those TikTok adepts, 10 percent get their news from the Middle Kingdom’s information output and usage intake system.
  3. Other services deliver news, but it is not clear if video is the mechanism. Video interests me because of the Marshall McLuhan hot-cold notion. Video is the digital garden for couch potatoes. Reading is a bit more active, or so the fans of McLuhan would suggest.

Why am I fearful? How about these thoughts, conceived while consuming a cheese sandwich?

  1. Potent mechanisms for injecting shaped or weaponized information into consumers of video news are in the hands of two entities focused on achieving their goals. China is into having the US become subservient to the Middle Kingdom and redress the arrogance Americans have manifested over the years. The AGYD entity wants money and the ability to shape the direction in which it would prefer the users go. My view is their the approach of each entity is the same. The goals are somewhat different.
  2. Most consumers of video and news are unaware of the functionality of weaponized video information. My view is that it is pretty darned good at tearing down and cultivating certain interesting mental frameworks.
  3. Weaponization is trivial, particularly when each AGYD and TikTok can use money to incentivize the individuals and firms producing content for the respective services’ audience.

Net net: Once one pushes into double digit content dependence, a tipping point is something that can cause what appears to be a stable structure to collapse. Can digital information break the camel’s back? For sure. Am I fearful? Nah. Others? Probably not and that increases my concern.

Stephen E Arnold, September 26, 2022

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