Will Simplicity Sprint Help Google Contend with iPhone Rise?

September 30, 2022

It appears Android users have just been relegated to the minority in the US, at least for the moment. Apple Insider reports, “There Are More iPhones in Use in the USA than Android Phones.” Writer William Gallagher tells us:

“Counterpoint Research has previously reported that on a quarterly basis, Apple’s sales of the iPhone are growing. New research from Counterpoint discusses the total installed pool of smartphones that are actually in active use — and iPhones now account for just slightly over 50% of actively used smartphones in the States. According to the Financial Times, Counterpoint analysts have said that this is Apple’s highest-ever share of active smartphone users since the original iPhone launch in 2007.”

So, what is Google’s next phone move? Perhaps it will be another “Simplicity Sprint” like the one CEO Sundar Pichai recently launched in the face of dismal productivity numbers: the company’s second-quarter revenue growth was a mere 13%, down from 62% a year before. The project is asking employees for ideas to boost efficiency. Historically, Google has been considered the most worker-centric big tech company (contrast to Amazon, for example). Some have said that culture is changing; perhaps employees will wax nostalgic on their feedback forms.

Whatever the results, writer and programmer Pen Magnet thinks Pichai would do better to consider some factors unique to programming. In “Why Google Employees Don’t Work,” published at Level Up Coding, they write:

“When it comes to productivity, quarterly and yearly figures don’t matter much for huge companies. They have decade-long product-rollout plans. If something is looking bad today, it’s more likely to be rooted in someone’s bad judgment 5 years ago, who is currently out of the blame-game horizon. … As a 2-decade veteran programmer, every time I think of productivity, all I can think of is excellence. In other words, the fastest way to do something is to do it right, no matter how long it takes.”

If that apparent contradiction piques your interest, see the write-up for more discussion. Will Google find a way to better compete with Apple, or will iOS capture more of the upscale US market for mobile phones?

Cynthia Murrell, September 30, 2022

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