What Do Quasi Monopolies Do? What Big Outfits Have Done for Decades: Keep On Keeping On
November 2, 2022
The race is on. With the advertising money machines making some unpleasant sounds, the big tech companies are doing what big companies do.
Google’s ad revenues softened. The Zuckbook whines about Apple’s ad plays. Apple is gearing up to suck in ad dollars. Amazon is post so many ads when I search for T shirts, I can’t figure out what’s what.
And this is just the beginning.
What’s coming? Ah, you don’t care. I don’t either. Here are some prognostications from the Beyond Search team:
- More ads than ever. Everywhere. Constantly. (Why bother with objective content. Do advertorials.)
- The dunce advertisers have no choice but a few big outfits; thus, advertisers will choke down questions about ad fraud and fee manipulation
- Consumers will pay for these less and less effective ads with higher and higher prices. Zero gravity, right because the money floats out of individuals’ wallets. Zip zip.
- Government regulators will do what they do best — Have meetings and maybe hold a hearing or two so we can hear, “Senator, thank you for that question…”
Pretty bleak, right? Want to push back? You will be fighting what sure look like monopolies, legions of attorneys, and probably some other folks as well.
Is this the attention revolution? Nope. You will have less and less attention between more and more advertising.
Stephen E Arnold, November 2, 2022
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