Ka-Ching, Ka-Ching: The Unforgettable Tune Haunting Meta

December 26, 2022

What’s the sound of the European cash registers? Ka-ching, ka-ching. The melody of money.

I spotted two allegedly true real news stories this morning that sound like previous write ups about the Zuckbook, oops, Facebook, oh, darn, Meta.

The first is “Meta Settles Cambridge Analytica Class-Action Lawsuit for $725 Million.” The story reports:

Parent company Meta has agreed to pay $725 million to settle a long-running class-action lawsuit accusing Facebook of allowing Cambridge Analytica and other third parties to access user’s private information…

Cambridge Analytica. Four years ago. Links to possible intelligence activities in a certain special operation favoring nation state. Lies. What’s not to love? The is writing a check for $725 million. In terms of fellow traveler Twitter that’s peanuts. No big deal. Guilty? “Senator, thank you for that question….”

The second write up is “EU Tells Meta That Facebook Marketplace Breaches Anti-Trust Rules.” This write up explains:

In yet another demonstration of the new aggressive stance of European regulators, the EU has lodged a notice accusing Meta of ‘abusive practices’. The allegation relates to the fact that Facebook Marketplace currently ties its online classified ads service to the Facebook social network. The European Commission alleges that the company imposes unfair trading conditions on rivals to its Facebook Marketplace, in order to gain a commercial advantage.

How disrespectful! The Zuck has worked to bring people together. The Marketplace does that. I live in rural Kentucky. One of my neighbors was killed meeting a person to purchase a mobile phone. The connection making mechanism seems to have been a certain social network. It is clear to me that I don’t understand the bridge building, good vibe generating mechanisms of social media. That’s okay. I am a dinobaby.

Let’s get back to the music of ka-ching, ka-ching.

I have some expectation that the European Union will be ringing its cash registers in 2023. Some US high-technology companies output cash when the tune ka-ching, ka-ching sounds. That may be a  conditioned reflex similar to Ivan Pavlov’s demonstration of conditioning. Yes, ka-ching may be a suitable substitute for dog treats. Woof.

In my opinion, the ka-ching, ka-ching thing suggests:

  1. A pattern of behavior that flaunts expected business practices
  2. Management attitudes that encourage behavior some lawmakers consider illegal
  3. An increasing perception that some of the societal pressure points are becoming more sensitive because of certain social media practices.

Fair or unfair? True or false?

Well, just listen: Ka-ching, ka-ching.

Stephen E Arnold, December 26, 2022


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