Google Smart Software: Lawyers to the Rescue

May 2, 2023

The article “Beginning of the End of OpenAI” in Analytics India raised an interesting point about Google’s smart software. The essay suggests that a legal spat over a trademark for “GPT” could allow Google to make a come-from-behind play in the generative software race. I noted this passage:

A lot of product names appear with the term ‘GPT’ in it. Now, if OpenAI manages to get its trademark application decided in favour, all of these applications would have to change their name, and ultimately not look appealing to customers.

Flip this idea to “if Google wins…”, OpenAI could — note “could” — face a fleet of Google legal eagles and the might of Google’s prescient, forward forward, quantumly supreme marketing army.

What about useful products, unbiased methods of generating outputs, and slick technology? Wait. I know the answer. “That stuff is secondary to our new core competency. The outputs of lawyers and marketing specialists.”

Stephen E Arnold May 2, 2023


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