Forget the Words. Do Short-Form Video by Hiring a PR Professional

March 1, 2024

green-dino_thumbThis essay is the work of a dumb humanoid. No smart software required.

I think “Everyone’s a Sellout Now” is about 4,000 words. The main idea is that traditional publishing is roached. Artists and writers must learn to do video editing or have enough of mommy and daddy’s money to pay someone to promote the creator’s output. The essay is well written; however, I am not sure it conveys a TikTok fact unknown or hiding in the world of BlueSky-type services.


This bright young student should have used a ChatGPT-type service. Thanks, MSFT Copilot. At least you are outputting which is more than I can say for your fierce but lagging competitor.

I noted this passage:

Because self-promotion sucks.

I think I agree, but why not hire an “output handler.” The OH does the PR.

Here’s another quote to note:

The problem is that America more or less runs on the concept of selling out.

Is there a fix for the gasoline of America? Yes. The essay asserts:

author-content creators succeed by making the visually uninteresting labor of typing on a laptop worthwhile to watch.

The essay concludes with this less-than-uplifting comment:

To achieve the current iteration of the American dream, you’ve got to shout into the digital void and tell everyone how great you are. All that matters is how many people believe you.

Downer? Yes, and what makes it fascinating is that the author gets paid for writing. I think this is a “real job.”

Several observations:

  1. I think smart software is going to do more than write wacko stuff for SmartNews-type publications.
  2. Readers of “downer” essays are likely to go more “down”; that is, become less positive and increasingly antagonistic to what makes the US of A tick
  3. The essay delivers the news about the importance of TikTok without pointing out that the service is China-affiliated and provides content not permitted for consumption in China.

Net net: Hire a gig worker to do the OH. Pay for PR. Quit complaining or complain in fewer words.

PS. The categorical affirmative of “everyone” is disproved with a single example. As I have pointed out in an essay about a grousing Xoogler, I operate differently. Therefore, the everyone is like fuzzy antecedents. Sloppy.

Stephen E Arnold, March 1, 2024


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