But What about the Flip Side of Smart Software Swaying Opinion
September 20, 2024
This essay is the work of a dumb dinobaby. No smart software required.
The Silicon Valley “fight of the century” might be back on. I think I heard, “Let’s scrap” buzzing in the background when I read “Musk Has Turned Twitter into Hyper-Partisan Hobby Horse, Says Nick Clegg.” Here in Harrod’s Creek, Kentucky, them is fightin’ words. When they are delivered by a British luminary educated at Westminster School before going on to study at the University of Cambridge, the pronouncement is particularly grating on certain sensitive technology super heroes.
The Silicon Valley Scrap is ramping up. One one digital horse is the Zuck. On the other steed is Musk. When the two titans collide, who will emerge as the victor? How about the PR and marketing professionals working for each of the possible chevaliers? Thanks, MSFT Copilot. Good enough.
The write up in the Telegraph (a British newspaper which uses a paywall to discourage the riff raff from reading its objective “real news” stories reports:
Sir Nick, who is now head of global affairs for Facebook-owner Meta, said Mr Musk’s platform, which is now known as X, was used by a tiny group of elite people to “yell at each other” about politics. By contrast, Facebook and Instagram had deprioritized news and politics because people did not want to read it, he said.
Of course, Cambridge University graduates who have studied at the home of the Golden Gophers and the (where is it again?) College of Europe would not “yell.” How plebeian! How nouveau riche! My, my, how déclassé.
The Telegraph reports without a hint of sarcasm:
Meta launched a rival service last year called Threads, but has said it will promote subjects such as sports above news and politics in feeds. Sir Nick, who will next week face a Senate committee about tech companies’ role in elections, said that social media has very little impact on voters’ choices. “People tend to somewhat exaggerate the role that technology plays in how people vote and political behavior,” he said.
As a graduate of a loser school, I wish to humbly direct Sir Richard’s attention to “AI Chatbots Might Be Better at Swaying Conspiracy Theorists Than Humans.” The main idea of the write up of a research project is that:
Experiments in which an AI chatbot engaged in conversations with people who believed at least one conspiracy theory showed that the interaction significantly reduced the strength of those beliefs, even two months later. The secret to its success: the chatbot, with its access to vast amounts of information across an enormous range of topics, could precisely tailor its counterarguments to each individual.
Keeping in mind that I am not the type of person the University of Europe or Golden Gopher U. wants on its campus, I would ask, “Wouldn’t smart software work to increase the power of bad actors or company owners who use AI chatbots to hold opinions promoted by the high-technology companies. If so, Mr. Clegg’s description of X.com as a hobby horse would apply to Sir Richard’s boss, Mark Zuckerberg (aka the Zuck). Surely social media and smart software are able to slice, dice, chop, and cut in multiple directions. Wouldn’t a filter tweaked a certain way provide a powerful tool to define “reality” and cause some users to ramp up their interest in a topic? Could these platforms with a digital finger on the filter controls make some people roll over, pat their tummies, and believe something that the high technology “leadership” wants?
Which of these outstanding, ethical high-technology social media platforms will win a dust up in Silicon Valley? How much will Ticketmaster charge for a ring-side seat? What other pronouncements will the court jesters for these two highly-regarded companies say?
Stephen E Arnold, September 20, 2024
Comments
Got something to say?
-
- Subscribe to Beyond Search
Feature archive
News archive
-
