AI: Apple Intelligence or Apple Ineptness?
March 20, 2025
Another dinobaby blog post. No AI involved which could be good or bad depending on one’s point of view.
I read a very polite essay with some almost unreadable graphs. “Apple Innovation and Execution” says:
People have been claiming that Apple has forgotten how to innovate since the early 1980s, or longer – it’s a standing joke in talking about the company. But it’s also a question.
Yes, it is a question. Slap on your Apple goggles and look at the world from the fan boy perspective. AI is not a thing. Siri is a bit wonky. The endless requests to log in to use Facetime and other Apple services are from an objective point of view a bit stupid. The annual iPhone refresh. Er, yeah, now what are the functional differences again? The Apple car? Er, yeah.
Is that an innovation worm? Is that a bad apple? One possibility is that innovation worm is quite happy making an exit and looking for a better orchard. Thanks, You.com “Creative.” Good enough.
The write up says:
And ‘Apple Intelligence’ certainly isn’t going to drive a ‘super-cycle’ of iPhone upgrades any time soon. Indeed, a better iPhone feature by itself was never going to drive fundamentally different growth for Apple
So why do something which makes the company look stupid?
And what about this passage?
And the failure of Siri 2 is by far the most dramatic instance of a growing trend for Apple to launch stuff late. The software release cycle used to be a metronome: announcement at WWDC in the summer, OS release in September with everything you’d seen. There were plenty of delays and failed projects under the hood, and centres of notorious dysfunction (Apple Music, say), and Apple has always had a tendency to appear to forget about products for years (most Apple Watch faces don’t support the key new feature in the new Apple Watch) but public promise were always kept. Now that seems to be slipping. Is this a symptom of a Vista-like drift into systemically poor execution?
Some innovation worms are probably gnawing away inside the Apple. Apple’s AI. Easy to talk about. Tough to convert marketing baloney crafted by art history majors into software of value to users in my opinion.
Stephen E Arnold, March 20, 2025
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