Google and OpenAI: The Big Dust Up

February 8, 2023

Let’s go back to high school English class and a very demanding spinster named Miss Drake. Her test question was, “Who wrote this line?”

O heaven! that one might read the book of fate, and see the revolution of the times. (Henry IV, Part 2 [~ 1597] Act 3)

Do you remember? I do. The answer is the Bard of Avon, and he allegedly spun the phrase from his brain cells or he ripped it off from another playwright. Yeah, the plagiarism thing has not been resolved, and it is unclear if and with whom the Bard sucked in content and output a money-making play. Was the real Bard a primordial version of a creator on YouTube? Sure, why not draw that connection?

Now back to the quote. I like the idea of “the revolution of the times.”

The idea is that some wizard like Sundar or Prabhakar can check out the “Book of Fate” which may or may be among the works in the Google data warehouse and see the future. Just the Palantir seeing stone which works so darned well as those SPAC bets attest. Perhaps that’s what happened when Google declared a Code Red? Fear and a big bet that the GOOG can de-momentum ChatGPT.

When did OpenAI become a thing? I would suggest that it was in 2015 if one believes Sillycon Valley history. The next highlight of what was something of note took place in 2019 but possibly earlier when Microsoft plopped some Azure cycles on the OpenAI conference table. Two years later we get this:

Google at Code Red over ChatGPT As Teams Reassigned to Work on Competing AI Products

Almost coincident with Google’s realizing that people were genuinely excited about ChatGPT, Google realized that Prabhakar’s hair had caught on fire. Sundar, the Sillycon Valley manager par excellence called back the original Relevance Revolutionaries (Messrs. Brin and Page) after Microsoft made it evident to the well-fed at Davos that Softies were good at marketing. Maybe Microsoft fell short of the “Start Me Up” for the outstandingly “good enough” Windows 95, but the Chat GPT deal is notable. To make sure the GOOG got the message that Microsoft was surfing on the waves created by ChatGPT, another bundle of billions were allocated to OpenAI and ChatGPT. The time was January 2023, and it was clear that millions of norms interested in Microsoft’s use of ChatGPT in those “good enough” engineering marvels, Bing.com and the Google infused Edge browser.

Where are we on Wednesday, February 8, 2023? How about this as a marker:

Google said Bard would be widely available to the public in the next few weeks. Source: MSN.com

Yep, the killer words are right there—”would be.” Not here, the conditional future, just a limited test. Not integrated into heaven knows how many apps like OpenAI. Not here like the collection of links generated by Matt Shumer. Not here like the YouTube videos explaining how to build an app from scratch with ChatGPT. Nope. Google is into the “to be” and “demo” mode.

Let’s do simple math on Google’s situational awareness:

  • 2015 OpenAI and Elon Musk are visible
  • 2019 Microsoft provides some “money” which may be a round trip to pay for Azure cycles
  • 2022 (November) ChatGPT gets a million users in five days
  • 2022 (December) Google feels the heat from burning hair and screeches “Code Red”
  • 2023 (January) Davos talks about ChatGPT, not just the new world order, power, money, and where to eat dinner
  • 2023 (February) Google says, “Out version of ChatGPT is coming… soon. Really, very soon.” But for now it’s a limited demo. And Microsoft? The ChatGPT thing turned up when one of my team ran a query on Tuesday, February 7, 2023. Yep, ready or not there it was.

Several observations:

  1. The Sundar and Prabhakar duo missed the boat on the impact of ChatGPT for search. Err, you are supposed to be the search wizards, and you are standing on the platform waiting for the next train to arrive?
  2. The uptake of ChatGPT may be a reaction against the Google search system, not a reaction to the inherent greatness of ChatGPT. A certain search company with a 90 percent share and a genuine disdain to relevant responses to users’ queries may have boosted the interest in ChatGPT. If I am correct, this is an unintended consequence of being Googley.
  3. The Microsoft marketing move is an outstanding [a] bit of luck, [b] a super star tactic that warrants a Grammy (oh, wait, the Grammies suck), or [c] a way to breathe new life into products which suffer from featuritis and a lack of differentiation.

Net net: Sundar and Prabhakar are destined for Harvard case study glory. Also, the dynamic duo may pull a marshmallow from the fire, but will it make a great S’more? Does sophomoric rhyme with Anthropic. And Code Red? The revolution of the times might be here as the Bard wrote or obtained from a fellow playwright.

Stephen E Arnold, February 8, 2023

An Interesting View of AI Deployment

February 8, 2023

Let me summarize the 5,000 word essay “Let’s Speed Up AI”: Go faster. The idea is that one has to accelerate that which is already accelerating. Imagine a downhill skier with a jet pack. Once momentum is gained, fire the jet back pack. The author believes that wide, rapid uptake of AI methods will result in the types of applications and controls. I certainly am not keen on having Terminator kick in my door, but I will reserve judgment on the wisdom of this “technology will work out its kinks.” A French guy pointed out that technology has unanticipated consequences. Today it is not necessary to get one’s priestly robes in a twist.

The write up states:

This idea that we can imagine every problem before it happens is a bizarre byproduct of a big drop in our risk tolerance as a society.

Are countries with access to AI technology risk averse? That’s a question I am not able to answer. I am not sure anyone can. Perhaps it is a job for the to-be systems from Microsoft Bing or the Code Red Google?

In reference to the suggestion that AI has to slow down, the write up says:

The basic premise of the slow-down article is that AI doom is inevitable.  We’ve got to slow it down or stop the research now to avoid the disaster!  It’s not that AI might go crazy and kill us all, it’s that it will kill us all!

If you are fans of the go-fast approach to technology, you may find the “Let’s Speed Up AI” argument on the money. I think that some pharma execs like the idea of go-fast.

Is it important that Google with its oodles of smart software and thousands of wizards [a] overlooked the potential of ChatGPT, [b] noted the demand and did not know how to frame Googzilla’s response, or [c] has too many executives like Sundar and Prabhakar who want to go slow or not go anywhere that would undermine their compensation?

Google’s new posture is go fast. I wonder if the firm has weighed objectively the risks of rolling out a knee jerk response to what is the marketing home run of the last six months.

My hunch is that the battle is not among smart software vendors; I think we are engaged in a marketing tussle. Technology is like the illustrations of new cars in a 1950s’ Saturday Evening Post. The cars were not that good. But the messages and images were outstanding.

Accelerating the accelerating sounds good. Should we ask the downhill skier with the jet pack?

Stephen E Arnold, February 8, 2023

Google: So Clever, So So Clever

February 6, 2023

I read a good summary of the US and state governments’ allegations about the behavior of the Google ad machine. I recommend “How Google Manipulated Digital Ad Prices and Hurt Publishers, Per DOJ.” The write up provides some useful insight into how the Google management environment has created a culture of being really cute, possibly really clever. The methods employed reminded me of a group of high school science club members pranking the hapless administration of a secondary school. Fun and being able to be smarter than everyone else is the name of the game.

Let me cite one example from the write up because it is short, to the point, and leaves little room for a statement like, “Senator, I did not know how the system’s components worked. I will provide the information you need. Again, I am sorry.” Does that line sound familiar? I left out the “Senator, thank you for the question” but otherwise the sentiment seems in tune with the song some companies sing to semi-aware elected officials.

Google Ads allegedly submitted two bid prices, unbeknownst to advertisers and publishers, effectively controlling the winning bids and the price floors. To entrench its market power even further, the suit argues Google started manipulating ad prices under a different method, which it dubbed “Bernanke.” Starting in 2013, according to the suit, Google Ads would submit bid prices to AdX above the amount advertisers had budgeted, in order to win high-value impressions for a group of publishers — the ones most likely to switch ad tech platforms. This insight could only be obtained by leveraging data in Google’s own publisher ad server. Once AdX cleared the bids, Google Ads would offset the losses by charging higher fees to other publishers less likely to switch ad tech providers. This scheme allegedly helped Google lock in key publishers away from other ad exchanges and ad buying tools, all while maintaining its profits at the expense of other smaller publishers.

Once of the best jobs I had in my life was my stint at the Courier-Journal & Louisville Times Co. That newspaper, like many others, has been unable to cope with the digital revolution. Outfits like Google and their clever methods may have hastened the financial precipice on which many publishers teeter.

My concern is that this particular method — just one of many I assume — has been grinding out cash for the Google for about a decade. Now there is some action, but I think the far more important challenge Google faces will be the active consumer uptake of newer options. These may prove to be familiar with Clever Avenue.

I hope these AI-informed travelers take the road called Ethical Behavior Boulevard.

Stephen E Arnold, February 6, 2023

More on the AI Betamax Versus VHS Dust Up

February 2, 2023

24 Seriously Embarrassing Hours for AI” gathers four smart software stumbles. The examples are highly suggestive that some butchers have been putting their fingers on the scales. The examples include the stage set approach to Tesla’s self driving and OpenAI’s reliance on humans to beaver away out of sight to make outputs better. In general I agree with the points in the write up.

However, there is one statement which attracted my yellow high light pen like a sci-fi movie tractor beam. Here it is:

Sometimes the slower road is the better road.

It may be that the AI TGV has already left the station and is hurtling down the rails from Paris to Nimes. Microsoft announced that the lovable Teams video chat and Swiss Army knife of widgets will be helping users lickity split. Other infusions are almost certain to follow. Even airlines are thinking smart software. Airlines! These outfits lose luggage with bar codes. Perhaps AI will help, but I remain skeptical. How does one lose a bag with a bar code in our post 9/11 world?

The challenge for Google, Facebook (which wants to be a leader in AI), and the other organizations betting their investors’ money on AI going to take a “slower road”?

My TGV high speed train reference is not poetical; it is a reflection of the momentum of information. The OpenAI machine — with or without legerdemain — is rolling along. OpenAI has momentum. With foresight or dumb luck, Microsoft is riding along.

The “slower road” echoes Google’s conservative approach. Remember that Google sacrificed credibility in AI with the Dr. Timnit Gebru affair. Like a jockey with a high value horse, the beast is now carrying lead pads. Combine that with bureaucratic bloat and concern for ad revenues, I am not sure Google and some other outfits can become the high twitch muscled creature needed to cope with market momentum.

Betamax was better. Well, it did not dominate the market. VHS was pushed into the ditch, but that required time and technological innovation. The AI race is not over but the “slow” angle is late from the gate.

Stephen E Arnold, February 2, 2023

You Have Been Googled!

February 1, 2023

If the information in “Google Engineer Who Was Laid Off While on Mental Health Leave Says She Silently Mourned After Receiving Her Severance Email at 2 a.m.” a new meaning for Google may have surfaced. The main point of the write up is that Google has been trimming some of its unwanted trees and shrubs (Populus Quisquilias). These are plants which have been cultivated with Google ideas, beliefs, and nutrients. But now: Root them out of the Google greenhouse, the spaces between cubes, and the grounds near lovely Shoreline Drive.

The article states:

Neil said she had an inclination that layoffs were coming but assumed she would be safe because she was already on leave.  According to Neil, she “bled for Google.” She said she met and exceeded performance expectations, while also enjoying her job. Google felt like a safe and stable environment, where the risk of being laid off was very low, Neil said. She described the layoff process as “un-Googley” and done without care. “Now I’m left here having to find a job for the first time in years after being on mental health leave in quite possibly one of the most difficult hiring situations and housing markets,” Neil said. Google won’t allow Neil to go back to her office to drop off her work laptop and other devices, she said. The company has told her to meet security somewhere near the office, or ship the items in a box, she added.

I want to suggest that the new term for this management approach be called “googled.” To illustrate: In order to cut expenses, the firm googled 3,000 employees. Thus, the shift in meaning from “look up” to “look for your future elsewhere” represents a fresh approach for a cost conscious company.

It may be a signal of honor to have been “googled.” For the individual referenced in the write up, the pain and mental stress may take some time to go away. Does Google management know that Populus Quisquilias has feelings?

Stephen E Arnold, February 1, 2023

Doom: An Interesting Prediction from a Xoogler

January 31, 2023

I spotted an interesting prediction about Google or what I call Googzilla. The comment appeared in “Gmail Creator Says ChatGPT Will Destroy Google’s Business in Two Years.”

Google may be only a year or two away from total disruption. AI will eliminate the Search Engine Result Page, which is where they make most of their money. Even if they catch up on AI, they can’t fully deploy it without destroying the most valuable part of their business!

The alleged Xoogler posting the provocative comment was Paul Buchheit. (Once I heard that it was he who turned the phrase, “Don’t be evil.) Mr. Buchheit is attributed with “inventing” Gmail.

The article stated:

The company has built its business largely around its most successful product; the search engine could soon face a crisis… Google charges advertisers a fee for displaying their products and services right next to the search results, increasing the likelihood of the provider being found. In 2021, the company raked in over $250 billion in revenue, its best-ever income in its nearly 25-year-old existence.

Let’s think about ways Google could recover this predicted loss. Here are a few ideas:

  1. Stop paying vendors like Apple to feature Google search results. (A billion here and a billion there could add up.)
  2. Create new services and charge users for them. (I know Google tried to cook up a way to sell Loon balloons and a nifty early stab at the metaverse, but maybe the company will find a way to innovate without me toos.)
  3. Raise prices for consumer services. (That might cause a problem because companies with diversified revenue may lower the already low, low prices for video chat, online word processing, and email. One trick ponies by definition may have difficulty learning another trick or three.)

Will ChatGPT kill the Google? My thought is that even Xooglers feel that the Googzilla is getting arthritic and showing off its middle age spread. Nevertheless, Google’s Sundar and Raghavan management act will have to demonstrate some Fancy Dancing. The ChatGPT may output content that seems okay but tucks errors in its nouns and verbs. But there is the historical precedent of the Sony Betamax to keep in mind. ChatGPT may be flawed but people bought Pintos, and some of these could explode when rear ended. Ouch!

Why are former Google employees pointing out issues? That’s interesting apart from ChatGPT Code Red silliness.

Stephen E Arnold, January 31, 2023

Does Google Need a Better Snorkel and a Deeper Mind?

January 31, 2023

Recession, Sillycon Valley meltdown, and a disaffected workforce? Gloomy, right? Consider this paragraph from “ChatGPT Pro Is Coming. Here’s How You Can Join the Waitlist”:

ChatGPT has probably the fastest-growing user base ever, with a staggering million-plus users signing up a week after its release. That’s four times faster than Dall-E2, which took a month to reach a million users. Microsoft is already mulling an investment of $10 billion, bringing the total valuation of OpenAI, the startup behind ChatGPT, to $29 billion.

A more telling example of the PR coup Microsoft and OpenAI have achieved is the existence of this write up in Sportskeeda. Imagine Sportskeeda publishing “How Google’s AI Tool Sparrow Is Looking to Kill ChatGPT.” Google’s marketing has lured Sportskeeda to help make Google’s case. Impressive.

More blue sky reality, the next big thing has arrived, and the pot of gold at the end of the rainbow is visible. High school and college students have embraced ChatGPT. Lawyers find it unlawyerlike. Google finds it a bit of a problem.

How do I know?

Navigate to the Wall Street Journal, owned by Rupert Murdoch and sufficiently technologically challenged to use humans to write stories. Consider this one: “Google’s AI Now Plays Catch-Up to Newbies.” Imagine the joy of the remaining Google marketing types when news of a big story circulated. Now consider the disappointment when the Googlers read:

… Google employees began asking whether the company had missed a chance to attract users. During a company-wide meeting in December [2022], Mr. Dean [a Google senior wizard] Google had to move slower than startups because people place a high degree o trust in the company’s products, and current chatbots had issues with accuracy, said people who heard the remarks.

Okay, in that month what happened to ChatGPT? It became big and dominated the regular news and the high-tech news streams. What has Google accomplished:

  1. Promises that more than 20 products and services are coming? Is that a forward looking statement or vaporware?
  2. Google rolls over to the EU as it gets ready for the US probe of its modest advertising business
  3. New applications of Dall-E, ChatGPT, and variants clog the trendy online service Product Hunt.

Net net: Jeff Dean, the champion of recipes and Chubby (a Google technology known to few in my experience) is explaining what I call “to be” innovations. Due to Google’s size and customer base, these to-be smart software powered solutions may overwhelm the ChatGPT thing. Google’s snorkels will deliver life giving oxygen to the the beastie. The DeepMind crew will welcome their colleagues from Mountain View and roll out something that does not require a PhD in genetics to understand.

Yep, to be or not to be. That is a question for the Google.

Stephen E Arnold, January 31, 2023

Does Google Have the Sony Betamax of Smart Software?

January 30, 2023

Does Google have the Sony Betamax of smart software? If you cannot answer this question as well as ChatGPT, you can take a look at “VHS or Beta? A Look Back at Betamax, and How Sony Lost the VCR Format War to VHS Recorders.” Boiling down the problem Sony faced, let me suggest better did not win. Maybe adult content outfits tipped the scales? Maybe not? The best technology does not automatically dominate the market.

googzilla betamax fixed

Flash forward from the anguish of Sony in the 1970s and the even more excruciating early 1980s to today. Facebook dismisses ChatGPT as not too sophisticated. I heard one of the big wizards at the Zuckbook say this to a Sillycon Alley journalist on a podcast called Big Technology. The name says it all. Big technology, just not great technology. That’s what the Zuckbooker suggested everyone’s favorite social media company has.

The Google has emitted a number of marketing statements about more than a dozen amazing smart software apps. These, please, note, will be forthcoming. The most recent application of the Google’s advanced, protein folding, Go winning system is explained in words—presumably output by a real journalist—in “Google AI Can Create Music in Any Genre from a Text Description.” One can visualize the three exclamation points that a human wanted to insert in this headline. Amazing, right. That too is forthcoming. The article quickly asserts something that could have been crafted by one of Googzilla’s non-terminated executives believes:

MusicLM is surprisingly talented.

The GOOG has talent for sure.

What the Google does not have is the momentum of consumer craziness. Whether it the buzz among some high school and college students that ChatGPT can write or help write term papers or the in-touch outfit Buzzfeed which will use ChatGPT to create listicles — the indomitable Alphabet is not in the information flow.

But the Google technology is better.  That sounds like a statement I heard from a former wizard at RCA who was interviewing for a job at the blue chip consulting firm for which I worked when I was a wee lad. That fellow invented some type of disc storage system, maybe a laser-centric system. I don’t know. His statement still resonates with me today:

The Sony technology was better.

The flaw is that the better technology can win. The inventors of the better technology or the cobblers who glue together other innovations to create a “better” technology never give up their convictions. How can a low resolution, cheaper recording solution win? The champions of Sony’s technology complained about fairness a superior resolution for the recorded information.

I jotted down this morning (January28, 2023), why Googzilla may be facing, like the Zuckbook, a Sony Betamax moment:

  1. The demonstrations of the excellence of the Google smart capabilities are esoteric and mean essentially zero outside of the Ivory Tower worlds of specialists. Yes, I am including the fans of Go and whatever other game DeepMind can win. Fan frenzy is not broad consumer uptake and excitement.
  2. Applications which ordinary Google search users can examine are essentially vaporware. The Dall-E and ChatGPT apps are coming fast and furious. I saw a database of AI apps based on these here-and-now systems, and I had no idea so many clever people were embracing the meh-approach of OpenAI. “Meh,” obviously may not square with what consumers perceive or experience. Remember those baffled professors or the Luddite lawyers who find smart software a bit of a threat.
  3. OpenAI has hit a marketing home run. Forget the Sillycon Alley journalists. Think about the buzz among the artists about their potential customers typing into a search box and getting an okay image. Take a look at Googzilla trying to comprehend the Betamax device.

Toss in the fact that Google’s ad business is going to have some opportunities to explain why owning the bar, the stuff on the shelves, the real estate, and the payment system is a net gain for humanity. Yeah, that will be a slam dunk, won’t it?

Perhaps more significantly, in the post-Covid crazy world in which those who use computers reside, the ChatGPT and OpenAI have caught a big wave. That wave can swamp some very sophisticated, cutting edge boats in a short time.

Here’s a question for you (the last one in this essay I promise): Can the Google swim?

Stephen E Arnold, January 30, 2023

Have You Ever Seen a Killer Dinosaur on a Leash?

January 27, 2023

I have never seen a Tyrannosaurus Rex allow a European regulators to put a leash on its neck and lead the beastie around like a tamed circus animal?

google on a leash

Another illustration generated by the smart software outfit Craiyon.com. The copyright is up in the air just like the outcome of Google’s battles with regulators, OpenAI, and assorted employees.

I think something similar just happened. I read “Consumer Protection: Google Commits to Give Consumers Clearer and More Accurate Information to Comply with EU Rules.” The statement said:

Google has committed to limit its capacity to make unilateral changes related to orders when it comes to price or cancellations, and to create an email address whose use is reserved to consumer protection authorities, so that they can report and request the quick removal of illegal content. Moreover, Google agreed to introduce a series of changes to its practices…

The details appear in the this EU table of Google changes.

Several observations:

  1. A kind and more docile Google may be on parade for some EU regulators. But as the circus act of Roy and Siegfried learned, one must not assume a circus animal will not fight back
  2. More problematic may be Google’s internal management methods. I have used the phrase “high school science club management methods.” Now that wizards were and are being terminated like insects in a sophomore biology class, getting that old team spirit back may be increasingly difficult. Happy wizards do not create problems for their employer or former employer as the case may be. Unhappy folks can be clever, quite clever.
  3. The hyper-problem in my opinion is how the tide of online user sentiment has shifted from “just Google it” to ladies in my wife’s bridge club asking me, “How can I use ChatGPT to find a good hotel in Paris?” Yep, really old ladies in a bridge club in rural Kentucky. Imagine how the buzz is ripping through high school and college students looking for a way to knock out an essay about the Louisiana Purchase for that stupid required American history class? ChatGPT has not needed too much search engine optimization, has it.

Net net: The friendly Google faces a multi-bladed meat grinder behind Door One, Door Two, and Door Three. As Monte Hall, game show host of “Let’s Make a Deal” said:

“It’s time for the Big Deal of the Day!”

Stephen E Arnold, January 27, 2023

How Do You Know You Have Been Fired? 700 Hundred Words about People Skills

January 26, 2023

I read “Some Google Employees Didn’t Realize They Were Laid Off Until Their Badges Wouldn’t Let Them into the Office.” The write up reports in the manner of an person learning something quite surprising:

One laid-off Google employee, a software engineer who requested anonymity to speak freely, told Insider that he witnessed one of his co-workers repeatedly try to scan his employee badge to get into Google’s Chelsea, New York office, only for the card reader to turn red and deny him entry.

Yep. Code Red. Badge denied light Red. Google management Red Faced? Nah. Just marketing and a few others. No big deal.

How is Googzilla supposed to fire people? Get one of the crack People People to talk face-to-face with a Google wizard? Ain’t happening, kiddo. Perhaps a chill video call to which the newly unemployed super brains can connect and watch a video explaining that your are now officially non-essential. The good news, of course, is that one can say, “I am a Xoogler. I will start a venture fund. Or, I will invent the next great app powered by ChatGPT. Or, Mom I will be moving in next week. I’ve been fired.

Let’s go back in time. How about the mid 1970s when the US government urged buildings housing work deemed sensitive to implement better security systems. At the time, many buildings used a person sitting behind a big desk with a bunch of paper. One would state one’s name and the person one wanted to visit face-to-face. I told you we were going back in time. The person at the desk would use a telephone handset connected to a big console and call the extension of the person whom one wanted to meet. Then that person would send someone down to escort the outsider to a suitable meeting room. (Don’t ask about the measures in place in the meeting room, please.)

An employee would show an official badge, typically connected to an item of clothing or hanging from a lanyard. The person behind the desk would smile in recognition, push a button, and a gate would open. The person with the badge would walk to the elevators and ride to the appropriate floor. There are variations, of course.

But the main idea is that this electronic smart security was not in place. When a person was to be fired, that person would typically be in a cube or a manager’s office. The blow was delivered in person, sometimes with a bloodhound’s sad look or a bit of a smile that suggested the manager delivering the death blow was having fun.

Then the revolution. The building in which I worked toward the end of the 1970s got the electric key card thing. The day after that system was installed, my boss who ran the standalone unit of a blue chip consulting firm decided to fire people by disabling the person’s key card. Believe it or not, the Big Boss, the head of what was then called Human Resources, and I drove from the underground parking garage to the No Parking zone in front of the building and watched as people found their key card had been disabled.

My recollection is that because the firm had RIFed a couple of hundred people earlier in the week, we could observe the former blue chippers reaction. It was interesting. The most amazing thing is that the head of Human Resources put in place a procedure to terminate people via a phone call, allow them to return to the building and enter with a security escort to retrieve pictures of the wives, girl friends, animals, boats, or swimming trophy. Then the person could put the personal effects in a banker’s box and the escort would get the person out of the building. The escort then collected the dead key card.

That’s humane. What’s interesting is that Google’s management team ignored the insight out Human Resources’ person had: Find a way to minimize the craziness outside of the building. Avoid creating a news event on a busy street in Washington, DC. Figure out a procedure that eliminates, “Can you send me the picture of my dog Freddy?” to a person still working at the blue chip outfit.

But Google. Nope. Now it’s headline time and public exposure of the firm’s management excellence.

Stephen E Arnold, January 26, 2023

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