Business Intelligence: Enterprise Search, Data Lakes, and the Squeal of a Baby Unicorn

August 29, 2019

A baby unicorn became a semi reality this week. We learned this in “ThoughtSpot Hits $1.95 Billion Valuation With $248 Million Fundraise.”

Forbes, the capitalist tool and home for sponsored content, reported:

ThoughtSpot, the business intelligence startup that offers data analytics searches as simple to use as Google, hit unicorn status on Wednesday with a $248 million funding round led by Lightspeed Ventures. The E Series round raised total funding to $554 million with a valuation of $1.95 billion.

Now watch what happens. Business intelligence becomes enterprise search:

“Though the user experience is inspired by Google, the fundamental search problem we are solving is very different than what Google has to solve,” Singh tells Forbes. “On the surface, all search engines look the same, like search bars, but Google is searching Web documents of unstructured texts.

So what makes ThoughtSpot special?

We’re searching numbers that sit in data lakes and complex cloud databases, we had to build a search engine that understands data lakes.”

And the ultimate venture funder’s Holy Grail:

there’s potential for ThoughtSpot to be the “next Google” for enterprise search.

Net net: The old promises of enterprise search are back. The problems persist. The knowledge that people cannot find answers to questions exists. Closing the “unknowing” gap may be difficult.

With few enterprise search experts thinking about the lessons of Autonomy, Convera, Delphes, Endeca, Entopia, Fast Search & Transfer, STAIRS, and Vivisimo — the past may be poised to rewind and play an old “Mission Impossible”. For free profiles of some of the notable “enterprise search” services, navigate to www.xenky.com/vendor-profiles. Let’s watch reruns until a “new” consultant’s report, a Magic Quadrant, or a Wave flows in.

Stephen E Arnold, August 29, 2019

Elasticsearch and AWS

August 29, 2019

Elasticsearch is expanding its offerings once again. Yahoo Finance reports, “Elastic Launches Elasticsearch Service on AWS in London Region.” With this release, the U.K. joins nine other regions in which Elasticsearch is supported on AWS. The press release informs us:

The Elasticsearch Service on Elastic Cloud is the only official hosted and managed Elasticsearch and Kibana service, created and supported by Elastic. With the Elasticsearch Service, you can spin up a fully loaded deployment in the AWS London region, activating powerful features such as security, monitoring, APM and machine learning (among others) that are only available from Elastic. Experience refreshingly headache-free, zero-downtime upgrades to the latest versions of our software. For minor version upgrades, it’s just a click of a button and you’ve upgraded to the latest security patches and bug fixes. Zero-downtime upgrades are possible across major versions as well, starting at 6.8+, using rolling upgrades. … The London region, similar to Elastic’s other regions, offers all of the Elasticsearch Service features. Learn more about Elasticsearch Service subscriptions on our website.”

Not surprisingly, the service is available to those in London via the AWS Marketplace. Also, Elasticsearch’s lightweight data shipper Fuctionbeat comes as an AWS Lambda; this means it can receive AWS Services events like Amazon CloudWatch logs, Amazon SQS, and Amazon Kinesis. AWS customers can also leverage their virtual private cloud with a dedicated environment via Elasticsearch Service Private subscription. Finally, Elasticsearch has carefully ensured it complies with the EU’s General Data Protection Regulation principles.

Cynthia Murrell, August 29, 2019

LucidWorks: Another $100 Million

August 14, 2019

LucidWorks is an open source “search” play built on Solr. The company is fighting a battle with Elastic. Both companies are likely to face increased pressure from newcomers like Algolia and from the relentless Amazon AWS search system.

According to Crunchbase:

AI-powered search venture Lucidworks has raised $100 million from Francisco Partners and TPG Sixth Street Partners, the company announced today (first reported by Fortune’s Term Sheet).

What’s interesting is that Crunchbase did some math and stated:

The funding amounts to nearly as much (a combined $109 million) as the twelve-year-old company has raised since it was founded in 2007, according to Crunchbase data. Its last raise took place in May 2018 – a $50 million Series E led by Top Tier Capital Partners. So this round is precisely double its last raise.

A free profile of the LucidWorks system is available at www.xenky.com/vendor-profiles.

How different is today’s Lucid from the system available seven or eight years ago? The publicity and marketing collateral generated by the company suggests that artificial intelligence is the core of the “new” LucidWorks.

The question is, “What type of financial payoff is necessary to deliver an upside for those investors who have provided money to the company?”

With investors expecting a dump truck of money, LucidWorks will have to:

  • Grow its revenue well beyond “search successes” like Endeca to warrant a big buy out. But Endeca hit a wall at about $100 million in revenue before Oracle bought out the company for an alleged $1 billion. Where is Endeca now?
  • Go an an acquisition spree to increase revenues and groom itself for an Autonomy type deal. Autonomy’s $700 million in revenue fetched $11 billion when the well managed Hewlett Packard snapped up the company.
  • Revolutionize something, sign up partners, resellers, and licensees, and push for an initial public offering.

The odds are that LucidWorks, which was founded in 2007, has been laboring to achieve success for 12 years. That effort has now required $209 million.

Unlike Palantir, which is essentially a search and retrieval system, LucidWorks lacks the stealth, sparkle, and cachet of its Palo Alto neighbor. Search and retrieval remains a market niche with has a reputation for generating pivots, repositionings, and massive financial shocks. Will LucidWorks follow the Convera trajectory which carried Allen & Co. into a storm?

LucidWorks has to distinguish itself as more than a cash burning machine, and that is getting more difficult, not easier, carrying the color flag which says, “Artificial intelligence.” The AI parade is choked with similar banners. Maybe AI is the secret sauce that will jump start search vendors struggling for revenue and “smart money” investors?

Stephen E Arnold, August 14, 2019

Digital Shadows Raises $10 Million For New Security Platform

August 13, 2019

Digital Shadows is a well-known provider of solutions that identify and mitigate corporate digital risks. In other words, they protect companies from digital threats. VentureBeat shares that Digital Shadows received a fresh cash infusion for their newest security platform: “Digital Shadows Raises $10 Million For Its Business Risk Intelligence Platform.” The National Australia Bank led a series C funding venture for Digital Shadows and scored $10 million for them.

The funding capital will be invested in Digital Shadows’s newest risk intelligence platform as well as allow the company to expand its support team in the Asia Pacific to provide 24/7 threat coverage. Digital Shadows plans to expand its client base from hundreds to thousands of organizations.

Digital Shadows CEO Alastair Paterson said:

“‘Demand for digital risk protection continues to flourish with significant growth in the Asia Pacific market. It’s clear that partnership with a regional specialist in NAB Ventures is exactly what is needed to drive further growth in this massive market and to expand the delivery of our SearchLight service to customers around the world,’ said Paterson, a former Detica principal consultant who partnered with chief innovation officer James Chappell in 2011 to found Digital Shadows. ‘We’re very pleased that our existing investors feel the same and have joined us on this next stage of our journey.’”

Digital Shadows’ leading product is their SearchLight server that works by having their clients register their data: email headers, keywords, employees, document-marking systems, and intellectual property. SearchLight then monitors over 100 million web data sources in over twenty-seven languages for copies. When the copies are spotted, SearchLight alerts its clients with remediation suggestions.

Digital Shadows is in a profitable market. Digital security needs reputable and intelligent companies to protect their data, because the bad actors are getting smarter.

Whitney Grace, August 13, 2019

Embedded Search: A Baidu from ByteDance?

August 7, 2019

“Regular” search used to require four steps: [1] Navigate to Lycos.com or another Web search engine; [2] Enter query and review results; [3] Maybe enter another bunch of words and review results; [4] Snag some info. Done. Close enough for horse shoes.

“Modern” search presents an answer: Use phone and see information the system determines that which you want even if you don’t know you want that information. Pizza? Beer? KFC? React.

Is there a third way?

ByteDance thinks there is. According to India’s Economic Times:

ByteDance, an innovative Beijing startup that created the hit video app TikTok, is moving into search in a threat to the ad business that has fuelled Baidu’s profit. ByteDance, known for aggressively recruiting top tech talent, is turning its attention to one of the most lucrative businesses online. “From 0 to 1, we are building a general search engine for a more ideal user experience…”

What is the information retrieval method? DarkCyber noted this explanation:

ByteDance’s search will be embedded within its own apps, beginning with its Jinri Toutiao news service. That will allow users to quickly search for related news, information or products — and ByteDance will be able to profit from search and display advertising.

How is this different from “modern” search?

DarkCyber is not sure. What’s clear is that ByteDance knows how to attract users. Remember. This is the company with the TikTok video service. Users may not know or care about regular search. None of the Web search services do.

Users want convenience, quick jolts of data which the users perceive as “relevant”, and ease of use.

Will ByteDance become the service of choice when an aspiring scientist seeks information about a specific technical topic.

No, but search is convenient, experiential, and easy. The future of search?

There is no search. But there is a Baidu.

Stephen E Arnold, August 7, 2019

Alphabet Google: Alleged Election Manipulation Goal

August 5, 2019

In the best tradition of 2019 news reporting, an opinion has become “real news.” I read “Google Wants Trump to Lose in 2020: Former Engineer for Tech Giant Says: That’s Their Agenda.” DarkCyber prefers watching Twitch’s live stream of the Hong Kong protests to the “experts” who appear on Fox News.

However, Fox issued an actual “real news” story with old school words. The write up reports the actual non real fake words of Kevin Cernekee, a former Google engineer, who allegedly departed Google in 2018. The reason? Rumors about misuse of equipment was one possible reason, which strikes DarkCyber as unsubstantiated.

We noted this statement in the write up:

“They have very biased people running every level of the company,” Cernekee continued. “They have quite a bit of control over the political process. That’s something we should really worry about.”

The “they” appears to refer to individuals who work at Alphabet Google, although the floating in space pronouns create some ambiguity.

Here’s another sound bite, but in text on Web site form:

“They really want Trump to lose in 2020. That’s their agenda. They have very biased people running every level of the company.”

If you want more, please, navigate to the “real news” story.

A few observations:

  1. A single source, particularly a person who no longer works at Google and who may have an interesting historical interaction with the firm, may or may not be delivering actual factual information. A second or third source would be helpful.
  2. The likelihood of a Google conspiracy to alter an election exists, of course. But Google relies on smart software. The allegations in the write up suggest that actual factual humanoids interact with the smart software to fiddle search results. DarkCyber thinks some data, sample searches, and supporting testimony would be useful. Sure, the other sources might be biased, but more than one voice plus some data would be helpful.
  3. Why is this former Google engineer now actualized? Is it a book deal? A desire for revenge? A way to get hired by a company who wants someone with a sharp edge to write code? Context and motive would be interesting to DarkCyber.

To sum up: Without more than one person’s headline making statement, DarkCyber asks, “Is Google sufficiently organized to fiddle search results in a consistent sustained manner over time?”

Example: Google killed its Hangouts service and just added a new feature to the marginalized service.

Example: Google continues to push the amusing Loon balloon as more adventurous innovators are moving to satellites.

DarkCyber asks, “Is Google capable of a manipulation on this scale?”

We need more than one de-hired Xoogler’s statements.

Stephen E Arnold, August 5, 2019

Endgame Now Runs On Elastic

August 1, 2019

The Marvel Cinematic Universe “ended” a few weeks ago with Avengers: Endgame, so all and any news with the keyword “endgame” were overshadowed by Disney’s superhero franchise. It goes without saying that Elasticsearch’s acquisition of digital security company Endgame went unnoticed, but you can read about here at Computer Weekly: “Robust For Your Pleasure: Elastic Acquires Endgame.”

Elastic is a popular, open source text and analytics engine and its parent company also invented the Elastic Stack data analysis and visualization toolset. Purchasing Endgame was a practical decision for Elasticsearch, because moving into security technology is the next logical step for a company that specializes in data search, analytics, and visualization. Endgame specializes in endpoint prevention, detection, and response. Elastic wants its Stack Exchange to be more secure, particularly Security Information and Even Management (SIEM).

Elastic founder and CEO Shay Banon, Endgame CEO Nate Flick, and Endgame CTO Jamie Butler are excited about their team up. While it might not be as epic as a Guardians of the Galaxy and Avengers mashup, Elastic and Endgame are committing to transparency, user enablement, and openness as well as gaining more customers.

Elastic and Endgame offer their customers some of the best technology for data analytics, management, and security:

“As the creators of the Elastic Stack (Elasticsearch, Kibana, Beats, and Logstash), Elastic builds self-managed and SaaS offerings that claim to make data usable in real time at scale for use cases like application search, site search, enterprise search, logging, APM, metrics, security and business analytics. Endgame makes endpoint protection using machine learning technology that is supposedly capable of stopping everything from ransomware, to phishing and targeted attacks. The company says its USP lies in its hybrid architecture that offers both cloud administration and data localization that meets industry, regulatory and global compliance requirements.”

Together Elastic and Endgame will combine their powers for their customers’ benefit that could possibly deliver technology to rival even Shield or something Tony Stark could invent.

Whitney Grace, July 1, 2019

Elastic App Search Ready for On-Premise Deployment

July 29, 2019

One of the most successful enterprise search companies, Elastic, is bringing its cloud-based App Search platform down to Earth. The company announces this development in its blog post, “Elastic App Search: Now Available as a Self-Managed Download.” Their director of product marketing, Diane Tetrault, writes:

“Empowered with valuable feedback from the community over the last few months’ beta program, the team has worked hard to bring the simplicity and power of the Elastic App Search Service to any infrastructure. It’s now available to download and deploy at scale, alongside the default distribution of Elastic Stack 7.2 (or later), anywhere.

We noted:

“While Elastic App Search has been around for over a year as a cloud-based solution, this release represents an important milestone. It highlights our commitment to offer the greatest flexibility in how and where developers deploy next-generation search experiences. Whether it be an online store, a geolocal directory, a vast music collection, or a SaaS application, Elastic App Search is the quickest way to build fluid and engaging search experiences. … “It is no secret that Elasticsearch is a powerhouse for search use cases of all kinds. That said, with great power comes great configurability. Our team worked relentlessly to channel the limitless potential of Elasticsearch into a streamlined package, purpose-built for application search use cases. In other words, you can now bring the relevance, scale, and speed of Elasticsearch to any application you’re building.”

App Search is free to use alongside the default distribution of the Elastic Stack. Naturally, the platform includes features Elastic users have come to rely on, like schema-free indexing, language-specific text analysis, pre-configured algorithms, relevance tuning, astute analytics, and impressive APIs and UI frameworks. In addition, they are introducing new user-management features that allow for easy-to-use role-based access controls or the built-in user management. Interested readers can check out the free trial.

Elastic began as Elasticsearch Inc. in 2012, simplified its name in 2015, and went public in 2018. The company is based in Mountain View, California, and maintains offices around the world. It also happens to hiring for quite a few positions at the time of this writing, in case any readers are interested.

Cynthia Murrell, July 29, 2019

Search Engine Optimization: Why Search Delivers Irrelevant Results and Ad Budgets Can Go Poof

July 23, 2019

DarkCyber noted “What Are Click Farms? A Shadowy Internet Industry Is Booming in China.” A diligent “real news” professional noted that one can buy clicks. DarkCyber spotted these services on gig economy sites like SEOExperts, Fiverr, and similar services some time ago. Think in terms of years.

The write up explains: Click farms

are plugged in and programmed to search, click, and download a certain app over and over again. The goal is to manipulate the system of app store rankings and search results.

The procedure is:

Click farms use an automated process hacks into the normal App Store Optimization (ASO) practice — which requires developers to use certain keywords in descriptions and attract users by being a useful product — and are programmed to promote apps by imitating a real user by searching for certain keywords, clicking on the app, downloading, and even writing positive reviews.

The write up focuses on apps and China.

DarkCyber wants to suggest that click farms are available to perform tasks like these:

  1. Target a company’s online ads, click on them, and burn through the budget for a keyword so a second place owner of a keyword pops up and presumably gets the “real” clicks from an actual interested person. (Keep in mind that a savvy competitor can have this technique used against his or her campaign.)
  2. Target a concept and click links. The result is what DarkCyber and its beloved leader calls “augmentext.” The idea is that a concept, not a site, can be converted into an attractor for a Google-type relevance system
  3. Click on an entity and cause that entity to have “magnetism.” With the loopholes and weaknesses inherent in the core algorithms, an entity can become “hot” or a “trend.”

The write up points out that click farms are illegal. Perhaps the estimable search engine optimization industry should police its behaviors? Perhaps online disinformation consultants should not use these services?

I am not sure that click farms are new, particularly shadowy, or going to go away. Spoofing relevance is too darned easy and there’s zero incentive for certain vendors selling ads or offering to manipulate opinion to change.

Stephen E Arnold, July 23, 2019

Qwant Pitches Map Privacy

July 14, 2019

Digital maps are an indispensable tool, especially if you ceaselessly use a GPS.  While digital maps are accurate, fast, and reliable, the also track and store user information.  One semi-logical argument is that if you have nothing to hide, what is the big deal about information being stored.  On the other hand, you should have the right to protect your privacy whether or not you have anything to hide.  Qwant Maps believes in preserving user privacy, so it is an open source and privacy-preserving map tool.  Qwant Maps was created so users have exclusive control over their geolocated data.

Qwant Maps built its tool on OpenStreetMap, a free and collaborative geographical database supported by more than one million voluntary contributors.  OpenStreetMap is not an out-of-the box solution and requires some tech savviness to use it.  Qwant Maps’s team developed a geoparsing engine to make OpenStreetMap more user friendly.

“To overcome these shortcomings and to meet the needs of most of people, Qwant Maps has developed — or participated to the development — its own software components. The will of Qwant Maps is to create a virtuous synergy between Qwant Maps and OpenStreetMap. Thus Qwant Maps uses OpenStreetMap data to generate its own vector tiles, its own base map, its own web APIs. Also Qwant Maps feeds its geoparsing web service as well as its online applications thanks to OpenStreetMap data.”

All of the code for both the Qwant Maps geosparsing tool and OpenStreetMap are open source.  Qwant Maps also uses Mimirsbrunn as its search engine, Kartotherian as a visual rendering tool based on vector tiles, and Idunn is used to highlight all information on the tiles.

Whitney Grace, July 5, 2019

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