The Gameification of Enterprise Software
March 18, 2016
Stop the presses! Enterprise software is becoming more like interfaces for consumer software. Some enterprise software systems include game like interfaces.
What makes these startling factoids interesting is that individuals working in enterprises seem to have formed the survey sample.
Navigate to “Survey: How UX Is Transforming Enterprise Software” for an amazing glimpse into the remarkable research conducted, it appears, by an outfit called Tech Pro. The authors of this write up do not include sample demographics, sample size, survey methodology. I found it fairly easy to identify some possible flaws in the survey data because the information presented is not really about user interface or, sorry, UX. I pulled three findings from the article. Ponder these brilliant insights.l
Anyone who has checked out interfaces to enterprise software tuned for mobile devices knows that the much loved green screen is not too popular.
Professionals working in enterprises report that 69 percent of the respondent use enterprise software. No word on what type of software the other 31 percent of the respondents use. Perhaps the fact one uses software provided by an enterprise to those working for the enterprise do not use software at all?
Want another stunner? Check this finding:
Databases, storage and human resources were the most popular business functions towards which companies are using or considering enterprise software, however mobility was also cited as a strong category for future deployments.
In 2016 enterprises use databases, storage devices, and “human resources”. I did not know this. I thought that those working in enterprises rode unicorns and communicated by tossing fairy dust in the air to form glittering smoke signal-like utterances.
I loved this finding too:
Difficult [sic] of implementation, problems with/inability to integrate with enterprise applications and poor vendor support/tutorials/training were three most commonly chosen reasons for dissatisfaction with enterprise software.
Difficult I assume is preferable to the word difficulty. I thought that people who did not know how to use software were thrilled with sitting in training classes learning how to perform a link analysis using data pulled from an IBM AS/400 running Ironworks. The slashes are really helpful too.
If the summary entices you, you may, gentle reader, request the entire report. Just follow the link in the source article to the December 2015 study. I elected to admire the excellence of the write up. Too much good stuff in one sitting is bad for my mental digestion.
Stephen E Arnold, March 18, 2016
NIH Study: Why Some People Are Lousy Searchers
September 29, 2015
Every once in a while a landmark US government funded study answers a perplexing question. Navigate to “Intelligent People’s Brains Wired Differently to Those with Fewer Intellectual Abilities, Says Study.”
The study “proved” that people with well connected brains may do better in life that folks with poorly connected gray matter.
Unbelievable. I thought that user friendly interfaces would allow anyone to get smart via Bing, Google, and Yandex queries.
According to the write up:
The researchers found that “positive” abilities, such as good vocabulary, memory, life satisfaction, income and years of education, were linked significantly with a greater connectivity between regions of the brain associated with higher cognition.
How much did this study cost? I learned:
The scientists were part of the $30m (£20m) Human Connectome Project funded by the US National Institutes of Health to study the neural pathways of the brain.
The net net is that if a person has a lousy vocabulary, poor memory, low income, and other low output characteristics, the unfortunate person may not be a great online searcher.
What happens when the online search systems cater to the folks with lower brain connectivity?
We may need another government study to answer this question. In the meantime, oh, I can’t remember.
Stephen E Arnold, September 29, 2015
The Cost of a Click Through Bing Ads
April 9, 2015
Wow. As an outsider to the world of marketing, I find these figures rather astounding. MarketingProfs shares an infographic titled, “The 20 Most Expensive Bing Ads Keywords.” The data comes from a recent analysis by WordStream of 10 million English keywords, grouped into categories. Writer Vahe Habeshian tells us:
“WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords (see infographic, below).
“(Also see a similar analysis of the most expensive keywords in Google AdWords advertising from 2011.)
“The most expensive keyword on Bing Ads is ‘lawyer,’ which would cost advertisers seeking the top ad spot a whopping $109.21 per click. Not surprisingly, the top 5 keywords are related to the legal world, indicating how lucrative clients can be.”
Yes, almost $110 per click whether legitimate, a human error, or a robot script. That’s a lot of fruitless clicks. It seems irrational, but it must be working if companies keep spending the dough. Right?
The word in second place, “attorney,” comes to $101.77 per click, and “DUI” is a comparative bargain at $68.56. After the top five, law-related words, there are such valuable terms as “annuity,” “rehab,” and “exterminator.” See the infographic for more examples.
Cynthia Murrell, April 09, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
User Interface Design Search Engine Harder Than Google Engineering
October 15, 2014
Web site design used to be reserved for graphic designers with a fancy degree and background in computer science. Times have changed from the daunting trials of coding to simple click and drag selections. The advent of WordPress, Tumblr, Wix, Weebly, and Squarespace Web site design services simplify the process so anyone can create a decent site in seconds. If, however, you are interested in building a site that is more interactive than standard templates, then start taking advantage of UICloud.
UICloud is a user interface design search engine that plows through results and retrieves information geared specifically to your design needs.
“UICloud is a project created by Double-J Design. It collects the best UI element designs from the Internet all over the world and provides a search engine for you to find the best UI element that you need. We are aiming to create the biggest platform for designers to showcase their top user interface designs and for developer to get the best UI elements for their project easily and quickly.”
UICloud combines elements of Web site browsing and searching in one place. If you search for a specific topic, the results appear in thumbnails so you can preview the art. It takes advantage of the “magazine” format that’s grown popular. Categories are reminiscent of old webrings and link lists that used to collect related Web sites in one place. Categories are a neat feature, because it saves the trouble of searching and takes you straight to browsing. Remember how half the links used to be defunct? It is easy to see that happening.
Users can submit their user interface design to UICloud and then it will be added to the search results. All the listings might not be under the creative commons agreement. The UICloud team notes that you need to check with the artist before you use them.
Whitney Grace, October 15, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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