Boye 09 Overflight Awards
May 19, 2009
The Overflight Award for Excellence, created by ArnoldIT.com and JBoye.com, was presented to Volker Grünauer, head of E-marketing at Wienerberger in Austria, at the JBoye Conference: Philadelphia 2009, http://jboye08.dk/]http://www.jboye.com/conferences/philadelphia09/, May 5-7, held at the Down Town Club in Philadelphis.
The award recognizes the best presentation at the conference on digital media, which featured more than 50 speakers from around the world.
Grünauer offered a relevant talk called “Developing a customer centric web strategy.” This presentation discussed smart web strategy for promoting real brick and mortar products, including how Wienerberger defines the four elements of web success and how customer behavior has become the trigger for every eMarketing decision. Slides of the presentation are available at http://jboye08.dk/downloads/download.php?file=1226063851.pdf. He was awarded an engraved Lucite trophy and 500 Euros.
Volker is responsible for the marketing strategy of all websites at Wienerberger, the world’s largest manufacturer of bricks, clay roof tiles and clay pavers. In this function he also developed a new brand and domain management strategy. Together with the IT department he managed the rollout of the CMS into new Wienerberger markets. See his profile athttp://www.jboye.com/conferences/philadelphia09/speakers/volker_grunauer.
An honorable mention went to Donna Spencer, a freelance information architect and interaction designer, a mentor, writer and trainer from Australia, who presented a discussion on the user experience track called “Getting Content Right.” She was awarded an engraved Lucite trophy. Her profile is at http://www.jboye.com/conferences/philadelphia09/speakers/donna_spencer.
Stephen E. Arnold and Janus Boye created the award to permit the community attending the conference to identify presentations that met the following criteria: information that would be useful to delegates upon returning to work; research supporting the presentatio; quality of the delivery and examples; and importance of the speakers’ topics at the time of the conference.
A panel of distinguished attendees and information practitioners had the task of assessing the presentations and determining the winners. The judges were Dana Hallman, Office of the Comptroller of the Currency; Karen Rosenzweig, Novartis;Peter Svensson, Lund University; and Troy Winfrey, University of Baltimore.
About ArnoldIT.com
Stephen E. Arnold monitors search, content processing, text mining and related topics from his office in Kentucky. He works with colleagues worldwide on a wide range of online and content-related projects. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.
About JBoye.com
J. Boye, a digital media enterprise, is frequently contracted to help with strategy and governance, project planning, requirement specifications, vendor and software selection, project management and ROI optimization. They also produce industry reports and organize educational conferences. Contact the company at info@jboye.co.uk or info@jboye.dk.
Jessica Bratcher, May 19, 2009
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