Tag Management Systems Use Governance to Improve Indexing

March 18, 2013

An SEO expert advocates better indexing in the recent article “Top 5 Arguments For Implementing a Tag Management Solution” on Search Engine Watch. The article shares that because of increased functionality and matured capabilities of such systems, tag management is set for a “blowout year” in 2013.

Citing such reasons as ease of modifying tags and cost reduction, it is easy to see how businesses will begin to adopt these systems if they haven’t already. I found the point on code portability and becoming vendor agnostic most appealing:

“As the analytics industry matures, many of us are faced with sharing information between different systems, which can be a huge challenge with respect to back-end integrations. Tag management effectively bridges the gap between several front-end tagging methodologies that can be used to leverage existing development work and easily port information from one script or beacon to another.”

I think this is a very interesting concept and I love the notion of governance as a way to improve indexing. I am reminded of the original method from the days of the library at Ephesus. Next month, the same author will tackle the most common arguments against implementing a tag management system. We will keep an eye out.

Andrea Hayden, March 18, 2013

Sponsored by ArnoldIT.com, developer of Beyond Search


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