Forget SEO Say Hello to AdWords

May 20, 2013

SEO is a hot topic as it is necessary for any marketing and PR plan to take shape. Unfortunately, Search Engine Watch reports that many are taken advantage of by SEO companies. Their recent post, “Moving Forward With a Broken Compass: A Plea to SEOs,” goes as far to say that what these companies deliver is borderline criminal.

The writer of this particular post establishes his ethos at the other end of the spectrum of quality of work delivered. The author describes a time where he went to attend a regular meeting at his client’s conference room but mentions that he never saw past that front conference room.

However, one day was different:

“I was surprised when the client offered to take us for a tour of their entire facility to have us meet the people we had been actually been working for. The client took my co-workers and I around their office complex and warehouses. They introduced us to people we had never before met, stating things like ‘This is Bob from Company X. They didn’t have a job before the work you’ve done for us. We built Bob’s office and the warehouse for his company off the back of what you’ve been doing.’”

Whether SEO delivers what it promises or not, this is beside the point. If you want traffic, buy AdWords.

Megan Feil, May 20, 2013

Sponsored by, developer of Beyond Search


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