Looking Beyond Current Google Search
June 5, 2013
Everyone has a perspective on the future of Google search. These kind of hypotheses seem inevitable about a company has been making headlines for their futurist technologies for years now. Time Magazine takes a stab with their recent article, “Where Google Search Is Going.” While Google’s layout and basic features have not aesthetically changed much at all, the way in which we interact with Google search and the underlying features in their improved technologies have evolved quite a bit.
The author discussed the future of Google with Amit Singhal, their senior vice president in charge of search with 22 years of experience in the field.
The article tells us:
“As Singhal stresses, all Google is doing is continuing a journey it’s already on. ‘Over the 12 years I’ve been here, we have changed Google every two to four years,’ he says. ‘There have been four or five huge milestones … Google’s beauty is what hides behind that simple interface: incredibly complex mathematics.’ For search research, Singhal says, “these are supremely interesting times.” But when he describes his ideal version of Google, it doesn’t sound all that much like Google as we’ve known it. What he describes is the omniscient fictional computing device from an old TV program.”
For those wondering where all their advertising dough is going: it appears that research and development is the lucky recipient. Whether it is lucky for simply the company or the entire scope of users remains to be seen.
Megan Feil, June 05, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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