Big Questions about Federated and Universal Search Remain
June 16, 2013
Search Engine Watch re-posted an aggressive article towards Google recently: “Google Should Kill or Radically Change Universal Search Results.” The message comes from Foundem, an UK price comparison firm that has rejected Google’s proposed web search concessions.
These concessions come following the European Commission’s ongoing antitrust investigation into Google’s search business. Foundem believes that their proposed concessions will not lessen Google’s monopoly on web search.
The article tells us that the proposed concessions ignore Google’s monopoly on search:
“Instead, the concessions focus on minor alterations to Google’s “self-serving Universal Search inserts.” According to Foundem’s report, any concessions must address Google’s AdWords search capabilities. Foundem says AdWords will continue to give Google an unfair advantage until they are re-worked. The company says that the current proposal fails to correct Google searches relevance for showing its own services in results. Foundem believes that to truly slow Google’s search monopoly it would have to either eliminate universal search or drastically change it.”
This information reported suggests there is still a big question about federated search results despite the fact that Google’s Universal Search initiative was announced back in 2007.
Megan Feil, June 16, 2013