How Redundancy Can be a Competitive Advantage in eCommerce

August 28, 2013

The recent SLI Systems article, “In eCommerce Be, really, really redundant” makes the argument that, unlike most situations, in cloud computing redundancy can be quite beneficial. This is because it prevents downtime, a known cause of inefficiency. Therefore, redundancy is actually a competitive advantage.

The article explains:

“Downtime is especially detrimental in eCommerce; online buyers can be ruthless when they encounter it. Surveys by Akamai and show that among shoppers who have trouble with a web site’s performance, 79% will never return to buy from that site again. Plus, 44% say they would tell a friend about their poor experience. Even a few minutes of downtime can result in dozens of lost customers on an ordinary day. Imagine the effect of downtime during a peak shopping day like Cyber Monday!”

The article goes on to explain other situations where redundancy has been used to prevent both natural and technological disasters. While redundancy may be a plus for eCommerce businesses, how will it impact Google’s indexing?

Jasmine Ashton, August 28, 2013

Sponsored by, developer of Beyond Search


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