Former Google Employee Launches a New Kind of Search
September 1, 2017
We learn about a new approach to internet search from Business Insider’s piece, “Once Google’s Youngest Employee, this Woman Just Unveiled a New Search Company that Might Make Google Worried.” The new platform aims to cut through the traditional results list, which, depending on the search term(s), can take a lot of time to comb through. It also hopes to connect users to information that they didn’t know to search for. Reporter Caroline Cakebread writes:
Led by founder and CEO Falon Fatemi, Node emerged from stealth on Tuesday ready to take on its lofty goal of changing the way we discover information. By using AI to connect you or your business with the right opportunity at the right time, Node wants to ‘accelerate serendipity’ on the web. Node’s patent-pending technology works by indexing people, places, products, and companies instead of web pages, and using this data to connect customers to opportunities. So far, it has half a billion profiles. The AI understands the relationships between people and companies, and can marry its data layer with a customer’s personal data. Node is currently integrated with Salesforce, and customers can ask questions like ‘What company will be most interested in my product?’ Node will tell the customer who or what they need to connect with, why it came up with that answer, and even what to say to make the most of the opportunity. It’s searching without using a search box.
Node began as Fatemi’s personal project, and now her firm has raised $16.3 million in funding so far. She envisions her new tech as the “intelligence layer of the internet,” as Cakebread puts it, and believes any realm of life, from sales strategy to dating options, could benefit from this approach.
Fatemi started at Google while still in college. She wrote an article for Fast Company a couple years ago, “I Joined Google at 19. Here’s What I Learned,” in which she credits her time at Google with installing many of the qualities that have made her a successful entrepreneur. See that article for those lessons learned.
Cynthia Murrell, September 01, 2017
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Former Google Employee Launches a New Kind of Search : Stephen E. Arnold @ Beyond Search