December 18, 2013
The article titled The Stealthy Rise of Semantic Search on Search Engine Journal relates the outmoding of SEOs with natural language search. The article explains that Boolean expressions leaped search forward with the abilities of query modifiers. Many people use semantic search without realizing it, but it works nonetheless to determine intent instead of just matching search terms.
The article explains:
“Vertical search engines such as Hakia, Lexxe, and VSW were at the forefront of semantic technology long before Bing, Facebook, and Google. These engine providers built their business around that potential and are using it to create new distribution and business models to deliver options for content makers well beyond keyword search and SEO.
Advertisers will reap huge benefits from semantic search because it increases the relevance of all forms of advertising.”
Semantic search will also decrease the likelihood of ads being paired with unsuitable content. Soon, users will be presented with information they “didn’t even know they wanted.” This may even lead to interconnected devices within the home. The article offers the possibility of the refrigerator notifying the homeowner that they are running low on milk. (Smart House, anyone?) Whether scary or exciting, the article would have us believe that these developments are inevitable.
Chelsea Kerwin, December 18, 2013
December 13, 2013
EasyAsk Ranked Among Top Four Providers of E-Commerce Technology, an article on Virtual-Strategy Magazine, recognizes the achievements of EasyAsk, the natural language search company. EasyAsk was recently named one of the top 4 vendors (out of 1,000) in driving e-commerce sales by the E-Retailers Guide. Craig Bassin, CEO of EasyAsk, expressed no surprise at this, since reports show that 43% of visitors to a given website will head straight for the search box.
Bassin expanded on his company’s progress:
“”EasyAsk is poised to capture a significant share of the growing spend on e-commerce technology, said Bassin. “EasyAsk eCommerce Edition delivers amazing value to our clients. EasyAsk is embedded within Infor Storefront and has out-of-the-box integrations with the leading e-commerce platforms, such as IBM Websphere Commerce, Magento, Hybris and Netsuite. Our customers consistently tell us we help them turn shoppers into buyers.” Gartner Inc. estimates that retailers spent about $3 billion on e-commerce technology in 2012. “
Semantic search has become unavoidably important, with Google and Microsoft adopting their own offerings since in the last two years. But EasyAsk stands out as offering “natural language search for e-commerce enterprise, on-premise and cloud platforms.” Their work in raising online revenue by allowing users to search in plain English and receive specific and relevant results has made them a leader in the field.
Chelsea Kerwin, December 13, 2013
December 5, 2013
Good news for TEMIS, everyone! According to The Sacramento Bee in the article, “OECD Chooses TEMIS To Semantically Structure Its Knowledge And Information Management Process,” TEMIS has a new and very big client. The OECD stands for the Organization for Economic Cooperation and Development and they have selected TEMIS’s semantic content enrichment solution Luxid. OECD has started a new project called the Knowledge and Information Management (KIM) Program to create framework for managing and delivering information as well as improving its accessibility and presentation. The OECD collects and analyzes data for over thirty-four member governments and over one hundred countries to help them sustain economic growth, boost employment, and raise the standard of living. The KIM Program will be a portal for the organization’s information and will hopefully increase findability and search.
What will TEMIS do? the article explains:
“In this context, the OECD has chosen TEMIS’s flagship Luxid® Content Enrichment Platform to address all Semantic Enrichment stages of the KIM framework. Luxid® will help OECD to consistently enrich document metadata in alignment with its taxonomies and ontologies, providing a genuinely semantic integration layer across heterogeneous document storage and content management components. This semantic layer will both enable new search and browsing methods and improved relevance and accuracy of search results, as well as progressively build an integrated map of OECD knowledge.”
Glad to see that enriched search and findability are not dead yet. Metadata still has its place, folks. How else will the big data people be able to find their new insights if metadata is not used?
Whitney Grace, December 05, 2013
November 12, 2013
If you are a fan of semantic methods, you may find the Siderean Software profile a useful case study. You can find the write up, among others, at this location. The chatter at conferences about semantic methods is finally burning out. Nevertheless, semantic methods bubble beneath the surface of many modern search systems. The Siderean case is an example of what types of content processing operations are required to perform “deep indexing” or “rich metadata extraction.” The first step, as you will learn, is to have content tagged. That means SGML or XML.
The question becomes, “How do I get my content into these formats?” The answer, for many budgets, is a deal breaker. One the content is processable, then a number of manipulations are possible. Think of Siderean’s system as delivering the type of flip and flop of data that Excel provides in its pivot table. Now ask yourself, “How often do I use a pivot table?” Exactly.
Remember. I am posting pre-publication drafts of analyses that may have been used, recycled, or just ripped off by various “real” publishers over the years. If there are errors in these drafts, you can “correct” them by adding a comment to this post in Beyond Search. The archive of case studies or profiles will not be updated.
I am providing these for personal use. If a frisky soul wants to use them for commercial purposes, I will take some type of action. If you were in my lecture at the enterprise search conference in New York last week, you will know that I called attention to one of the most slippery of the azure chip consulting firms. I showed a slide that listed the same “expert” twice on a $3,500 report. Not bad, since the outfit’s expert did not create the information in the report.
Stephen E Arnold, November 12, 2013
September 15, 2013
In the article titled Is Semantic Search the Solution to Information Retrieval in Sharepoint? on CMS Wire, a survey taken by a UK firm is under discussion. The survey reveals that up to half of Sharepoint users have trouble with finding internal information or getting the full support for the business in which Sharepoint is being deployed. The article does stress that the survey does not specifically ask what version of Sharepoint the respondents use. The article explains,
“The research points out that SharePoint is primarily an enterprise collaboration platform and not a search tool… It also shows that many information professionals believe they are getting less out of SharePoint enterprise search functions than their peers. Even worse, a quarter of SharePoint users believe that the SharePoint search function is offering them access to less than half the information contained in the enterprise. It also shows that most users think that information workers in other enterprises have better search capabilities.”
With nearly 100 million users globally, and 78% of Fortune 500 companies using Sharepoint, the research suggests that the search function was the most problematic.
Chelsea Kerwin, September 15, 2013
August 31, 2013
Can we say analytics are a hot commodity at the moment? What more evidence do you need than seeing Semantic Web’s article, “TEMIS Acquires i3 Analytics.” TEMIS, a semantic content enrichment enterprise solution company, recently bought the i3 Analytics, which specializes in data and visualization technologies. A dollar amount has not been disclosed.
The i3 Analytics company is best known for its Biopharma Navigator, a SaaS that charts biopharma landscape based on life sciences open data. It is a graphic rich software that provides its users with maps, work faster, and share information among collaborators. TEMIS bought i3 Analytics to increase their product arrange as well as offering a SaaS analytics and discovery ability. TEMIS has also been trying to market itself to the life sciences business arena and this will certainly grab attention.
“ ‘The acquisition of i3 Analytics demonstrates our commitment to the life sciences market,’ said Eric Brégand, CEO of TEMIS. ‘This transaction creates a best-in-class offering for our life sciences customers, based on the winning combination of deep computational linguistics expertise and leading-edge data visualization know-how. And we will be transposing the solution to other verticals where data analytics and information visualization are also becoming critical.’ ”
Analytics software is hot at the moment. Any small company that has a decent product will quickly be snapped up by a bigger company searching for ways to maintain relevancy .
Whitney Grace, August 31, 2013
August 29, 2013
An author of a recent post on data integration shared his perspective on the unsung heroes of enterprise IT in his Informatica article “Data Integration and Enterprise Success, A Winning Combination.” Storing, processing, analyzing and sharing data with those who need it in real time is a challenge for many companies as they aim to match their knowledge management process with their business process.
The article discusses an organization recognized with the Ventana Research Leadership Award, awarded to a company that has achieved excellence with Informatica technology. UMASS Memorial Health Care is a recipient who undertook the Cornerstone initiative to transform the way data is used across its medical center, four community hospitals, more than 60 outpatient clinics, and the University of Massachusetts Medical School.
According to the article:
UMASS Memorial Health Care used Informatica to establish a data integration and data quality initiative to incorporate data from its clinical, financial and administrative sources and targets. Using the Informatica technology, they are able to place volatility into the domain of the integration technology, in this case, Informatica. This allows the integration administrator to add or delete systems as needed, and brings the concept of agility to a rapidly growing hospital system.
Data integration is a key step in the process towards enabling the true power behind semantic search. For this reason, it is a clever move to implement business intelligence solutions that can draw from a myriad of content types and source applications — like Cogito from Expert System.
Megan Feil, August 29, 2013
August 27, 2013
Often, we look more specifically at various apps and applications that address search needs. Sometimes, it is refreshing to find articles that take a step back and look at the overall paradigm shifts guiding the feature updates and new technology releases flooding the media. Forbes reports on the big picture in “NetAppVoice: How The Semantic Web Changes Everything. Again!”
Evolving out of the last big buzz word, big data, semantic Web is now ubiquitous. Starting at the beginning, the article explains what semantic search allows people to do. A user can search for terms that retrieve results that go beyond keywords–through metadata and other semantic technologies associations between related concepts are created.
According to the article hyperconnectivity is the goal for promised meaningful insights to be delivered through semantic search:
For example, if we could somehow acquire all of the world’s knowledge, it wouldn’t make us smarter. It would just make us more knowledgeable. That’s exactly how search worked before semantics came along. In order for us to become smarter, we somehow need to understand the meaning of information. To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other. In the semantic Web, we users provide the connections, through our social media activity. The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.
Enterprise organizations are in a unique position to achieve this hyperconnectivity and they also have a growing list of technological solutions to help break down silos and promote safe and secure data access to appropriate users. For example, text analytics and semantic processing for Cogito Intelligence API enhances the ability to decipher meaning and insights from a multitude of content sources including social media and unstructured corporate data.
Megan Feil, August 27, 2013
August 20, 2013
Calling all software developers, analysts and systems integrators. The leading semantic intelligence developer, Expert System is hosting a webinar entitled, “What’s Hiding In Your Data? Test Drive Our Semantic API.” The webinar is scheduled for August 28 at 12 pm ET/9 am PT and registration is now open.
We recommend that professionals who are interested in transforming content and data streams into actionable and strategic information should sign up. A unique offering of this webinar is the live product test drive so that those interested can see how their flagship Cogito Intelligence API works.
The webinar description summarizes Cogito Intelligence API:
Cogito Intelligence API is a unique API that uses the power of semantic processing—Text Mining, Categorization, Tagging—and deep domain vertical knowledge for Intelligence to help analysts access and exploit some of their most strategic sources of information. As the only semantics based system, Cogito Intelligence API provides complete understanding of meaning and context in the processing of data and resolves ambiguities in data more effectively than solutions based on keywords or statistics.
Another unique offering from the Cogito API revolves around corporate security. Their solution is already embedded with corporate security measures, which enables businesses to operate all applications with the same confidence that Cogito offers.
Megan Feil, August 20, 2013
August 15, 2013
One of the byproducts of departmental organization in the enterprise has been the invariable occurrence of competing needs between different departments. An article from Exterro, “Aligning E-Discovery Software and Data Management with Enterprise Security Requirements,” presents one of these cases where ideas are at odds.
IT security controls and e-discovery technologies, while they both involve sensitive electronically stored information (ESI), have evolved independent of each other — according to the article.
While IT security has mainly been concerned with protecting networks from unwanted access or tampering, e-discovery systems have been designed with access in mind. Different groups – mostly comprised of legal professionals – need to analyze and manage large volumes of documents. As one analyst recently described, data security has always been the ‘elephant in the e-discovery living room.’
For organizations dealing with this struggle, we recommend implementing a component like Cogito Intelligence API that offers businesses concerned with avoiding risks the confidence in using a solution already embedded with corporate security measures. Expert System has over a decade of experience with semantic technology and creating solutions for businesses that emphasize security concerns while still extending access to appropriate users.
Megan Feil, August 15, 2013