New Contract for Clarabridge
May 15, 2008
Clarabridge, a “customer experience management vendor,” recently scored a posh client in Gaylord Hotels, who wants to utilize text analysis to review customer satisfaction surveys. Keeping millionaires happy requires technology.
The Clarabridge contract will install its content mining platform at Gaylord properties. The goal: to relate textual commentary to a satisfaction scale. Clarabridge’s product dumps extracted, unstructured data into a star schema to make associated fact tables, just like progenitor-once-removed MicroStrategy, the business intelligence company that passed on its reporting, analysis, and monitoring solutions DNA.
Clarabridge has a client list that includes big names Marriott, The Gap, H&R Block and more – making it quite unlikely that it will suffer a stock crash like Microstrategy did ($333 to $1 – ouch!) in 2001. Some pundits assert that Clarabridge is a company that will challenge Attensity www.attensity.com, a low-profile, fast-growing text analytics company headed by David Bean.
Gaylord, owner and operator of four vast and lavish resort hotel properties, receives tens of thousands of guest commentaries through its Opryland (Nashville, Tenn.), Palms (Orlando, Fla.), Texan (Dallas/Fort Worth), and National (Washington, D.C./Maryland) properties in a Web-based survey. While polled information is fairly straightforward, the information gained in the “other comments” box at the end of a survey is expensive, difficult to quantify, and make useful using humans. Clarabridge’s platform will change all that.
At Clarabridge’s web site, you can download their white papers, case studies, industry resources and more.
Jessica Bratcher, May 15, 2008
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2 Responses to “New Contract for Clarabridge”
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Clarabridge won’t suffer a stock crash if only because its stock is not publicly traded.
So far as I know, none of Clarabridge’s “DNA” comes from Microstrategy. Sure, the founders worked for MS and the company works with MS *among other BI software providers*, but the management style appears to be very different,
Lastly, Clarabridge is already challenging Attensity and other text analytics vendors. Attensity is by no means the only company competing in this space.
Your blog is interesting! Keep up the good work!