The Very Expensive AI Horse Race
December 4, 2024
This write up is from a real and still-alive dinobaby. If there is art, smart software has been involved. Dinobabies have many skills, but Gen Z art is not one of them.
One of the academic nemeses of smart software is a professional named Gary Marcus. Among his many intellectual accomplishments is cameo appearance on a former Jack Benny child star’s podcast. Mr. Marcus contributes his views of smart software to the person who, for a number of years, has been a voice actor on the Simpsons cartoon.
The big four robot stallions are racing to a finish line. Is the finish line moving away from the equines faster than the steeds can run? Thanks, MidJourney. Good enough.
I want to pay attention to Mr. Marcus’ Substack post “A New AI Scaling Law Shell Game?” The main idea is that the scaling law has entered popular computer jargon. Once the lingo of Galileo, scaling law now means that AI, like CPUs, are part of the belief that technology just gets better as it gets bigger.
In this essay, Mr. Marcus asserts that getting bigger may not work unless humanoids (presumably assisted by AI0 innovate other enabling processes. Mr. Marcus is aware of the cost of infrastructure, the cost of electricity, and the probable costs of exhausting content.
From my point of view, a bit more empirical “evidence” would be useful. (I am aware of academic research fraud.) Also, Mr. Marcus references me when he says keep your hands on your wallet. I am not sure that a fix is possible. The analogy is the old chestnut about changing a Sopwith Camel’s propeller when the aircraft is in a dogfight and the synchronized machine gun is firing through the propeller.
I want to highlight one passage in Mr. Marcus’ essay and offer a handful of comments. Here’s the passage I noted:
Over the last few weeks, much of the field has been quietly acknowledging that recent (not yet public) large-scale models aren’t as powerful as the putative laws were predicting. The new version is that there is not one scaling law, but three: scaling with how long you train a model (which isn’t really holding anymore), scaling with how long you post-train a model, and scaling with how long you let a given model wrestle with a given problem (or what Satya Nadella called scaling with “inference time compute”).
I think this is a paragraph I will add to my quotes file. The reasons are:
First, investors, would be entrepreneurs, and giant outfits really want a next big thing. Microsoft fired the opening shot in the smart software war in early 2023. Mr. Nadella suggested that smart software would be the next big thing for Microsoft. The company has invested in making good on this statement. Now Microsoft 365 is infused with smart software and Azure is burbling with digital glee with its “we’re first” status. However, a number of people have asked, “Where’s the financial payoff?” The answer is standard Silicon Valley catechism: The payoff is going to be huge. Invest now.” If prayers could power hope, AI is going to be hyperbolic just like the marketing collateral for AI promises. But it is almost 2025, and those billions have not generated more billions and profit for the Big Dogs of AI. Just sayin’.
Second, the idea that the scaling law is really multiple scaling laws is interesting. But if one scaling law fails to deliver, what happens to the other scaling laws? The interdependencies of the processes for the scaling laws might evoke new, hitherto identified scaling laws. Will each scaling law require massive investments to deliver? Is it feasible to pay off the investments in these processes with the original concept of the scaling law as applied to AI. I wonder if a reverse Ponzi scheme is emerging. The more pumped in the smaller the likelihood of success. Is AI a demonstration of convergence or The mathematical property you’re describing involves creating a sequence of fractions where the numerator is 1 and the denominator is an increasing sequence of integers. Just askin’.
Third, the performance or knowledge payoff I have experienced with my tests of OpenAI and the software available to me on You.com makes clear that the systems cannot handle what I consider routine questions. A recent example was my request to receive a list of the exhibitors at the November 1 Gateway Conference held in Dubai for crypto fans of Telegram’s The Open Network Foundation and TON Social. The systems were unable to deliver the lists. This is just one notable failure which a humanoid on my research team was able to rectify in an expeditious manner. (Did you know the Ku Group was on my researcher’s list?) Just reportin’.
Net net: Will AI repay the billions sunk into the data centers, the legal fees (many still looming), the staff, and the marketing? If you ask an accelerationist, the answer is, “Absolutely.” If you ask a dinobaby, you may hear, “Maybe, but some fundamental innovations are going to be needed.” If you ask an AI will kill us all type like the Xoogler Mo Gawdat, you will hear, “Doom looms.” Just dinobabyin’.
Stephen E Arnold, December 4, 2024
The New Coca Cola of Marketing: Xmas Ads
December 4, 2024
Though Coca-Cola has long purported that “It’s the Real Thing,” a recent ad is all fake. NBC News reports, “Coca-Cola Causes Controversy with AI-Made Ad.” We learn:
“Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling ‘soulless’ and ‘devoid of any actual creativity.’ The AI-made video features everything from big red Coca-Cola trucks driving through snowy streets to people smiling in scarves and knitted hats holding Coca-Cola bottles. The video was meant to pay homage to the company’s 1995 commercial ‘Holidays Are Coming,’ which featured similar imagery, but with human actors and real trucks.”
The company’s last ad generated with AI, released earlier this year, did not face similar backlash. Is that because, as University of Wisconsin-Madison’s Neeraj Arora suggests, Coke’s Christmas ads are somehow sacrosanct? Or is it because March’s Masterpiece is actually original, clever, and well executed? Or because the artworks copied in that ad are treated with respect and, for some, clearly labeled? Whatever the reason, the riff on Coca-Cola’s own classic 1995 ad missed the mark.
Perhaps it was just too soon. It may be a matter of when, not if, the public comes to accept AI-generated advertising as the norm. One thing is certain: Coca Cola knows how to make sure marketing professors teach memorable case examples of corporate “let’s get hip” thinking.
Cynthia Murrell, December 4, 2024
New Concept: AI High
December 3, 2024
Is the AI hype-a-thon finally slowing? Nope. And our last nerves may not be the only thing to suffer. The AI industry could be shooting itself in the foot. ComputerWorld predicts, “AI Is on a Fast Track, but Hype and Immaturity Could Derail It.” Writer Scot Finnie reports:
“The hype is so extreme that a fall-out, which Gartner describes in its technology hype cycle reports as the ‘trough of disillusionment,’ seems inevitable and might be coming this year. That’s a testament to both genAI’s burgeoning potential and a sign of the technology’s immaturity. The outlook for deep learning for predictive models and genAI for communication and content generation is bright. But what’s been rarely mentioned amid the marketing blitz of recent months is that the challenges are also formidable. Machine learning tools are only as good as the data they’re trained with. Companies are finding that the millions of dollars they’ve spent on genAI have yielded lackluster ROI because their data is filled with contradictions, inaccuracies, and omissions. Plus, the hype surrounding the technology makes it difficult to see that many of the claimed benefits reside in the future, not the present.”
Oops. The article notes some of the persistent problems with generative AI, like hallucinations, repeated crashes ,and bias. Then there are the uses bad actors have for these tools, from phishing scams to deepfakes. For investors, disappointing results and returns are prompting second thoughts. None of this means AI is completely worthless, Finnie advises. He just suggests holding off until the rough edges are smoothed out before going all in. Probably a good idea. Digital mushrooms.
December 3, 2024
Another Google AI PR Push from a British Googler
November 27, 2024
This write up is the work of a humanoid who admits he is a dinobaby; that is, deadwood too old to employ. By the way, the “dinobaby” lingo allegedly emerged from IBM during its housecleaning event years ago. The art, however, is from MidJourney and definitely AI fakery.
With the US Department of Justice suggesting a haircut for the Google, the company is ramping up its AI PR. As you may recall, a Googler suggested that Google should not be constrained because Google has to be Google to do Google AI. With AI a wonderful benefit to customer service cost reductions and delivering advertising to those who use Google search, Google wants to get the word out.
The “art” was output by OpenAI, and I am not sure if it is quantumly supreme. The reason, “OpenAI is not Google.”
Examples include:
- “Demis Hassabis, Nobel Prize winner in Chemistry: We Will Need a Handful of Breakthroughs Before We Reach Artificial General Intelligence” in El Pais
- Fast Company’s “The Future According to Google DeepMind CEO Demis Hassabis”
- “Google DeepMind AI Can Expertly Fix Errors in Quantum Computers” in New Scientist
The articles share several themes:
- Google’s AI is great and the company is working hard to make it greater
- Google’s research is pretty darn close to making AI smarter
- Google is doing good and wants to do more to make life even gooder.
From the razzmatazz world quantum computers to the practical applications for Bill and Betty Average, Google is the driving force for smart software.
It has the transformer expertise. It has a Nobel prize winner. It has a building in London’s Knowledge Quarter.
What the write ups do not talk about is the suggestion that the Google needs a haircut, specifically, its Chrome browser has to chopped off. The PR push has another goal in my opinion. Google must be seen as a prime mover in the technology that everyone absolutely must have: Googley AI.
With investors wondering if the money pumped into smart software will pay off, Google is doing what it can from what some might call its monopoly position to advance the agenda of Google’s technology. Microsoft, Amazon, and some Chinese outfits are spending billions to make sure they are part of the next big thing. Meta is chugging along with its open source approach. Apple is letting its AI fruit ripen which takes time.
Copyright hassles, electric power demands, and the alleged diminishing returns from high flier OpenAI mean that someone has to stand up and say, “AI is wonderful. Google is more wonderful.”
What’s interesting is that in each of the cited stories, notes of skepticism are evident; to wit:
El Pais says, “The CEO of Google DeepMind cools expectations about the progress of AGI…” Okay. Not exactly a rah rah statement.
Fast Company says, “That Google has had to apologize for glitches discovered by users underlines the urgency with which it’s been shipping features in the post-ChatGPT age.” Translation: Ooops.
New Scientist says, “That Google has had to apologize for glitches discovered by users underlines the urgency with which it’s been shipping features in the post-ChatGPT age.” Okay. Six percent. One method produces 100 error fixes. Google can fix 106 errors. Progress? Yep. Revolutionary? To some, sure. To others, not so much.
Each of these AI PR waves are little more than marketing. What’s interesting is that Google may be able to prevent significant changes to its operations if it can make Google the pivot point for the next big thing. I wonder if those involved in prosecuting the different cases about Google’s business behavior are convinced.
That chatter about selling Google’s browser is the background radiation against which these PR emissions are output. Will they be heard?
Stephen E Arnold, November 27, 2024
A New Frankie Bursts on the Music Scene
November 27, 2024
So here is a minor but unfortunate thing that just happened to our culture: As the BBC reports, “Zuckerberg Records ‘Romantic’ Cover of Explicit Rap Hit.” Let me advise you, dear reader, to avoid hearing even a portion of this track if you possibly can. That goes double if you are a fan of the original. I wish I could unhear it. Writer Paul Glynn tells us:
“Facebook founder Mark Zuckerberg has recorded his own version of rap track Get Low alongside US star T-Pain, in tribute to his wife Priscilla Chan for their ‘dating anniversary.’ Zuckerberg sings with the help of Auto-Tune on an acoustic guitar reworking of the filthy floor-filler, which was originally a hit for Lil Jon and the East Side Boyz in 2003. ‘Get Low was playing when I first met Priscilla at a college party, so every year we listen to it on our dating anniversary,’ the Meta boss explained on his own platform Instagram.”
How sweet. Would that Zuckerberg (or “Z-Pain,” as he has styled himself for this stunt) had left it at that. His “lyrical” treatment renders the raunchy lines surreal, and not in a good way. Fortunately for him, his wife welcomed the gesture as “so romantic.” But why subject the rest of us to this acoustic, Auto-Tuned abomination? Shouting one’s love from the rooftops is one thing. This is quite another.
For the morbidly curious, here is a link to Zuckerberg’s (not safe for work) creation. Don’t say we didn’t warn you. For comparison and/or a palate cleanser, here is the original (even less safe for work) Lil Jon & The East Side Boyz video on YouTube. What a time to be alive! A new Frank Sinatra is upon us.
Cynthia Murrell, November 27, 2024
Marketing Jobs Require More Than AI-Know How
November 26, 2024
Marketing remains a lucrative industry, but it’s become even more complex with the advent of AI. McKinsey recommends that marketers will find growth through portfolio management and enhancing capabilities to improve performance. What does that mean? Christine Y. Chen explains in her article: “Connecting For Growth: A Makeover For Your Marketing Operating Model.”
Every year marketers must meet higher expectations to deliver strong brands and growth while maximizing effectiveness and efficiency. It sounds like a buzzword salad, but it’s actually a big order for marketers to do better, do more, and with less time and resources. With these innovating demands, AI is deployed in there somewhere and can be a useful tool:
“Marketing leaders are expected to apply new energy to identifying growth opportunities, bring their companies’ missions to life, build immersive and connected brand experiences, link purpose to business outcomes, capitalize on new technologies, and more. At the same time, CMOs are under increasing pressure to provide results and serve as responsible stewards of marketing resources to achieve growth agendas. They’re growth leaders whose remit continues to expand, with CMOs taking on more functional areas traditionally seen as outside the purview of marketing. Such areas include generative AI (gen AI), innovation, and sales and e-commerce.”
Marketers are rising to the challenge of meeting their roles, but they are finding that technology doesn’t meet their needs. Today’s marketers want to propel growth by organizing and connecting their teams, mobilizing beyond reporting lines, and concentrating on specific strategics to scale up. They are achieving these goes by establishing ground rules to provide incentives for agility, over investing in important matters, and connecting expertise to growth drivers. They believe that AI is a usable tool but doesn’t meet al their needs:
“A 2023 McKinsey report on the economic potential of gen AI found that gen AI productivity in marketing could be worth about $463 billion annually.3How generative AI can boost consumer marketing,” McKinsey, December 5, 2023. CMOs say they embrace this promise, with 74 percent of our survey respondents viewing gen AI as more of an opportunity than a risk. However, a gap remains between the importance that marketing leaders place on gen AI and how far they feel their organizations have progressed in building relevant capabilities for it. Only 9 percent state that they have evaluated gen-AI-enabled automation opportunities, just 5 percent are building gen AI capabilities, and a mere 4 percent are scaling up gen AI use cases.”
High-skilled jobs still require an immense amount of education, people skills, business ingenuity, and knowledge about how AI can be used to scale up an operation. Humans aren’t obsolete yet people!
Whitney Grace, November 26, 2024
Marketers, Deep Fakes Work
November 14, 2024
Bad actors use AI for pranks all the time, but this could be the first time AI pranked an entire Irish town out of its own volition. KXAN reports on the folly: “AI Slop Site Sends Thousands In Ireland To Fake Halloween Parade.” The website MySpiritHalloween.com dubs itself as the ultimate resource for all things Halloween. The website uses AI-generated content and an article told the entire city of Dublin that there would be a parade.
If this was a small Irish village, there would giggles and the police would investigate criminal mischief before they stopped wasting their time. Dublin, however, is one of the country’s biggest cities and folks appeared in the thousands to see the Halloween parade. They eventually figured something was wrong without the presence of barriers, law enforcement, and (most importantly) costume people on floats!
MySpiritHalloween is owned by Naszir Ali and he was embarrassed by the situation.
Per Ali’s explanation, his SEO agency creates websites and ranks them on Google. He says the company hired content writers who were in charge of adding and removing events all across the globe as they learned whether or not they were happening. He said the Dublin event went unreported as fake and that the website quickly corrected the listing to show it had been cancelled….
Ali said that his website was built and helped along by the use of AI but that the technology only accounts for 10-20% of the website’s content. He added that, according to him, AI content won’t completely help a website get ranked on Google’s first page and that the reason so many people saw MySpiritHalloween.com was because it was ranked on Google’s first page — due to what he calls “80% involvement” from actual humans.”
Ali claims his website is based in Illinois, but all investigations found that its hosted in Pakistan. Ali’s website is one among millions that use AI-generated content to manipulate Google’s algorithm. Ali is correct that real humans did make the parade rise to the top of Google’s search results, but he was responsible for the content.
Media around the globe took this as an opportunity to teach the parade goers and others about being aware of AI-generated scams. Marketers, launch your AI infused fakery.
Whitney Grace, November 14, 2024
Microsoft Does the Me Too with AI. Si, Wee Wee
November 8, 2024
Sorry to disappoint you, but this blog post is written by a dumb humanoid. The art? We used MidJourney.
True or false: “Windows Intelligence” or Microsoft dorkiness? The article “Windows Intelligence: Microsoft May Drop Copilot in Major AI Rebranding” contains an interesting subtitle. Here it is:
Copying Apple for marketing’s sake, as usual.
Is that a snarky subtitle or not? It follows up the idea of “rebranding” Satya Nadella’s next big thing with an assertion of possibly Copy Cat behavior. I like it.
The article says:
Copilot’s chatbot service, Windows Recall, and other AI-related functionalities could soon become known simply as “Windows Intelligence.” According to a recently surfaced reference included in a template file for the Group Policy Object Editor (AppPrivacy.adml), Windows Intelligence is the umbrella term Microsoft possibly chose to unify the many AI features currently being integrated into the PC operating system.
Whether such an attempt to capture the cleverness of Apple intelligence (AI for short) with the snappy WI is a stroke of genius or a clumsy me too move, time will reveal.
Let’s assume that the Softies take time out from their labors on the security issues bedeviling users and apply its considerable expertise to the task of move from Copilot to WI. One question which will arise may be, “How does one pronounce WI?”
I personally like “whee” as in the sound seven year olds make when sliding an old fashioned playground toy. I can envision some people using the WI sound in the word “whiff.” The sound of the first two letters of “weak” is a possibility as well. And, one could emit the sound “wuh” which rhymes with “Duh.”
My hunch is that this article’s assertion is unsubstantiated beyond a snippet of text in “code.” Nevertheless I enjoyed the write up. My hunch is that the author had some fun putting the article together as well.
Oh, Copilot image generation has been down for more than a weak, oh, sorry, week. That’s very close to the whiff sound for the alleged WI acronym. Oh, well, a whiff by any other name should reveal so much about a high technology giant.
Stephen E Arnold, November 8, 2024
Twenty Five Percent of How Much, Google?
November 6, 2024
The post is the work of a humanoid who happens to be a dinobaby. GenX, Y, and Z, read at your own risk. If art is included, smart software produces these banal images.
I read the encomia to Google’s quarterly report. In a nutshell, everything is coming up roses even the hyperbole. One news hook which has snagged some “real” news professionals is that “more than a quarter of new code at Google is generated by AI.” The exclamation point is implicit. Google’s AI PR is different from some other firms; for example, Samsung blames its financial performance disappointments on some AI. Winners and losers in a game in which some think the oligopolies are automatic winners.
An AI believer sees the future which is arriving “soon, real soon.” Thanks, You.com. Good enough because I don’t have the energy to work around your guard rails.
The question is, “How much code and technical debt does Google have after a quarter century of its court-described monopolistic behavior? Oh, that number is unknown. How many current Google engineers fool around with that legacy code? Oh, that number is unknown and probably for very good reasons. The old crowd of wizards has been hit with retirement, cashing in and cashing out, and “leadership” nervous about fiddling with some processes that are “good enough.” But 25 years. No worries.
The big news is that 25 percent of “new” code is written by smart software and then checked by the current and wizardly professionals. How much “new” code is written each year for the last three years? What percentage of the total Google code base is “new” in the years between 2021 and 2024? My hunch is that “new” is relative. I also surmise that smart software doing 25 percent of the work is one of those PR and Wall Street targeted assertions specifically designed to make the Google stock go up. And it worked.
However, I noted this Washington Post article: “Meet the Super Users Who Tap AI to Get Ahead at Work.” Buried in that write up which ran the mostly rah rah AI “real” news article coincident with Google’s AI spinning quarterly reports one interesting comment:
Adoption of AI at work is still relatively nascent. About 67 percent of workers say they never use AI for their jobs compared to 4 percent who say they use it daily, according to a recent survey by Gallup.
One can interpret this as saying, “Imagine the growth that is coming from reduced costs. Get rid of most coders and just use Google’s and other firms’ smart programming tools.
Another interpretation is, “The actual use is much less robust than the AI hyperbole machine suggests.”
Which is it?
Several observations:
- Many people want AI to pump some life into the economic fuel tank. By golly, AI is going to be the next big thing. I agree, but I think the Gallup data indicates that the go go view is like looking at a field of corn from a crop duster zipping along at 1,000 feet. The perspective from the airplane is different from the person walking amidst the stalks.
- The lack of data behind Google-type assertions about how much machine code is in the Google mix sounds good, but where are the data? Google, aren’t you data driven? So, where’s the back up data for the 25 percent assertion.
- Smart software seems to be something that is expensive, requires dreams of small nuclear reactors next to a data center adjacent a hospital. Yeah, maybe once the impact statements, the nuclear waste, and the skilled worker issues have been addressed. Soon as measured in environmental impact statement time which is different from quarterly report time.
Net net: Google desperately wants to be the winner in smart software. The company is suggesting that if it were broken apart by crazed government officials, smart software would die. Insert the exclamation mark. Maybe two or three. That’s unlikely. The blurring of “as is” with “to be” is interesting and misleading.
Stephen E Arnold, November 6, 2024
Great Moments in Marketing: MSFT Copilot, the Salesforce Take
November 1, 2024
A humanoid wrote this essay. I tried to get MSFT Copilot to work, but it remains dead. That makes four days with weird messages about a glitch. That’s the standard: Good enough.
It’s not often I get a kick out of comments from myth-making billionaires. I read through the boy wonder to company founder titled “An Interview with Salesforce CEO Marc Benioff about AI Abundance.” No paywall on this essay, unlike the New York Times’ downer about smart software which appears to have played a part in a teen’s suicide. Imagine when Perplexity can control a person’s computer. What exciting stories will appear. Here’s an example of what may be more common in 2025.
Great moments in Salesforce marketing. A senior Agentforce executive considers great marketing and brand ideas of the past. Inspiration strikes. In 2024, he will make fun of Clippy. Yes, a 1995 reference will resonate with young deciders in 2024. Thanks, Stable Diffusion. You are working; MSFT Copilot is not.
The focus today is a single statement in this interview with the big dog of Salesforce. Here’s the quote:
Well, I guess it wasn’t the AGI that we were expecting because I think that there has been a level of sell, including Microsoft Copilot, this thing is a complete disaster. It’s like, what is this thing on my computer? I don’t even understand why Microsoft is saying that Copilot is their vision of how you’re going to transform your company with AI, and you are going to become more productive. You’re going to augment your employees, you’re going to lower your cost, improve your customer relationships, and fundamentally expand all your KPIs with Copilot. I would say, “No, Copilot is the new Clippy”, I’m even playing with a paperclip right now.
Let’s think about this series of references and assertions.
First, there is the direct statement “Microsoft Copilot, this thing is a complete disaster.” Let’s assume the big dog of Salesforce is right. The large and much loved company — Yes, I am speaking about Microsoft — rolled out a number of implementations, applications, and assertions. The firm caught everyone’s favorite Web search engine with its figurative pants down like a hapless Russian trooper about to be dispatched by a Ukrainian drone equipped with a variant of RTX. (That stuff goes bang.) Microsoft “won” a marketing battle and gained the advantage of time. Google with its Sundar & Prabhakar Comedy Act created an audience. Microsoft seized the opportunity to talk to the audience. The audience applauded. Whether the technology worked, in my opinion was secondary. Microsoft wanted to be seen as the jazzy leader.
Second, the idea of a disaster is interesting. Since Microsoft relied on what may be the world’s weirdest organizational set up and supported the crumbling structure, other companies have created smart software which surfs on Google’s transformer ideas. Microsoft did not create a disaster; it had not done anything of note in the smart software world. Microsoft is a marketer. The technology is a second class citizen. The disaster is that Microsoft’s marketing seems to be out of sync with what the PowerPoint decks say. So what’s new? The answer is, “Nothing.” The problem is that some people don’t see Microsoft’s smart software as a disaster. One example is Palantir, which is Microsoft’s new best friend. The US government cannot rely on Microsoft enough. Those contract renewals keep on rolling. Furthermore the “certified” partners could not be more thrilled. Virtually every customer and prospect wants to do something with AI. When the blind lead the blind, a person with really bad eyesight has an advantage. That’s Microsoft. Like it or not.
Third, the pitch about “transforming your company” is baloney. But it sounds good. It helps a company do something “new” but within the really familiar confines of Microsoft software. In the good old days, it was IBM that provided the cover for doing something, anything, which could produce a marketing opportunity or a way to add a bit pizazz to a 1955 Chevrolet two door 210 sedan. Thus, whether the AI works or does not work, one must not lose sight of the fact that Microsoft centric outfits are going to go with Microsoft because most professionals need PowerPoint and the bean counters do not understand anything except Excel. What strikes me as important that Microsoft can use modest, even inept smart software, and come out a winner. Who is complaining? The Fortune 1000, the US Federal government, the legions of MBA students who cannot do a class project without Excel, PowerPoint, and Word?
Finally, the ultimate reference in the quote is Clippy. Personally I think the big dog at Salesforce should have invoked both Bob and Clippy. Regardless of the “joke” hooked to these somewhat flawed concepts, the names “Bob” and “Clippy” have resonance. Bob rolled out in 1995. Clippy helped so many people beginning in the same year. Decades later Microsoft’s really odd software is going to cause a 20 something who was not born to turn away from Microsoft products and services? Nope.
Let’s sum up: Salesforce is working hard to get a marketing lift by making Microsoft look stupid. Believe me. Microsoft does not need any help. Perhaps the big dog should come up with a marketing approach that replicates or comes close to what Microsoft pulled off in 2023. Google still hasn’t recovered fully from that kung fu blow.
The big dog needs to up its marketing game. Say Salesforce and what’s the reaction? Maybe meh.
Stephen E Arnold, November 1, 2024
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