An IQ Boost for Traditional Publishers
May 21, 2008
Traditional publishers face stormy seas in leaky boats. Translation: business models don’t float in today’s data stream.
Miles 33 Financial Group is a company I learned about when a friend from the UK visited with me in early May 2008. The company provides services for the legal and publishing industry.
In March 2008, the company bought Datamix Ltd., Property Wizard, and net-linx Publishing Solutions. You can wade through the company’s announcements about its buying spree here. (I’m a bit fuzzy on how these moving parts mesh to form a lean, mean revenue machine, but I’m old and dumbed down by my backwoods’ ways.)
Miles 33 said that it would resell IQ4BIS, a system that caught my attention because of its name. As it was explained to me, “IQ” means smart, “4” is a preposition, and “BIS” equates to business intelligence system. IQ4BIS offers an easy-to-use business intelligence solution. Miles 33 will explain, package, and resell this system to publishers.
The idea is that Miles 33 will provide an analytic bundle consisting of modules to analyze ad revenues, accounts receivables and circulation data for their print and electronic properties. A typical report, which can be generated without involving an analyst or programmer, looks like this:
IQ4BIS runs on Microsoft Windows and has connectors for Microsoft Dynamics and other enterprise applications. You can learn more about IQ4BIS here.
ArnoldIT.com hopes publishers embrace this point-and-click approach to analytics. As revenues erode, publishing will need superior business intelligence to outfox the wisdom of crowds. Influential demographics are embracing digital information, not the books, newspapers, and magazines that I find so enjoyable. The leaky business model may be able to plug some leaks with improved business intelligence. It’s none too soon.
Stephen Arnold, May 21, 2008
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