Chrome: Full Metal Jacket Ecosystem

September 16, 2008

Economic Times, September 12, 2008, reported that Google’s Sergey Brin sees Chrome as a challenger to Microsoft Windows. The story “It’s Not Just IE, Google Is Eyeing Windows’ Desktop Pie Too” by Stephen Wildstrom (Business Week) is here. For me the key part of the article is that it puffs up a beta browser into a big bazooka. The article chastises Google for a flawed initial effort. I agree. But the most important statement attributed to Sergey Brin, one of Google’s founders, was:

“What we want is a diverse and vibrant ecosystem…We want several browsers that are viable and substantial choices.”

Let’s take this at face value. Why will the existence of multiple browsers help Google achieve its objective?

  1. What’s the rush? Internet Explorer and Firefox have market share. Google is sufficiently realistic about the speed of migration from one browser to another. Google is taking a long view.
  2. The Google browser is not a browser. I know this is a different position from the millions of words written about Chrome. My research suggests that Chrome is a way for Google to bring control to certain applications and operations; namely, an icon on the desktop that launches a cloud based service. To the user, there’s no browser present.
  3. Google’s patent documents for the Programmable Search Engine suggest that Google will build its own data stores from bits and pieces of existing data. If this is an accurate reading of the PSE February 2007 patent applications, Google wants to become the semantic Web and probably “the Internet”. Chrome is a puzzle piece, not the solution to the puzzle.
  4. Chrome adds steroids to some 95 pound weakling issues with Google’s current enterprise offerings. Think “air lock” between the organization and the Google cloud.

Agree? Disagree? Send me your facts.

Stephen Arnold, September 16, 2008

Comments

5 Responses to “Chrome: Full Metal Jacket Ecosystem”

  1. LinkingClever.info » Blog Archive » Chrome: Full Metal Jacket Ecosystem on September 16th, 2008 12:36 am

    […] View original post here: Chrome: Full Metal Jacket Ecosystem […]

  2. Almost 10 Percent in US and UK doing mobile search on September 16th, 2008 3:27 am

    […] is not challenging IE, but Microsoft Windows http://arnoldit.com/wordpress/2008/09/16/chrome-full-metal-jacket-ecosystem/ (Beyond Search) Share and […]

  3. Patrick Peterson on September 16th, 2008 9:33 am

    Well said. This is exactly how I view Chrome. I believe people who are seeing Google Chrome as yet another browser are not getting the whole picture. Chrome and the competition it will generate will create a super environment for powerful Web applications.

  4. Brett Morgan on September 16th, 2008 4:24 pm

    I’ve started explaining chrome as a WebApp Runtime. It has SQL datastore, Canvas, and a JIT.

  5. TJGodel on September 19th, 2008 2:40 pm

    I think you are right. Chrome is Google’s attempt to shape the future of the web by seeding the wed developers with robust technical. While reading the Google Chrome comic, I had thoughts of Mozilla Firefox feature browser concept contest. Google was producing the future, while Mozilla was taking a poll. It is very scary the kinda resources Google can bring to bear on a problem. Chrome if nothing else, forget about it competing with IE or Firefox, will be remembered as pivotal point in cloud computing.

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