Microsoft: Another Search Guru
September 30, 2008
Kara Swisher, Boom Town scoopette extraordinaire, reports another change in Microsoft search management. Her “Yusuf Mehdi Get a Big New Job at MSN-But Still No Digital Head in Sight”. You can read this well-crafted article here. Ms. Swisher points out that Mr. Mehdi is now part of a “troika” that consists of Brian McAndrews and Satya Nadella. For me the most interesting point in her article was:
Who will lead this three-headed beast is still unknown–both Mehdi and McAndrews have been considered the top internal candidates to lead the online properties group, which has been struggling for direction after Microsoft’s failed takeover of Yahoo (YHOO).
My take on this is that I need a score card to keep track of who has responsibility for what search business at Microsoft. Missing from this is the Fast Search & Transfer management team. Despite Fast Search’s colorful enterprise search past, the company still has a core competence in Web search. Is there a pipeline from the brains in Norway to Redmond? In my youth, sluggish systems would often be improved by throwing hardware at the problem. For Microsoft, I am starting to form the view that Redmond is throwing people at the problem.
Each day, the gap widens between Google and Microsoft. The bridge to close the gap won’t be built of management timber. A different approach is needed; for example, a leap frog solution.
Stephen Arnold, September 30, 2008
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