Autonomy: The Next Big Thing
December 14, 2008
I enjoy the hate mail I get when I write about Autonomy’s news announcements. Some of my three or four readers think that I write these items for Autonomy. Wrong. I am reporting information that my trusty newsreader delivers to me. Here’s a gem that will get the anti-Autonomy crowd revved on a Sunday morning. The article appeared on SmartBrief.com as news. The headline was an attention grabber: “Autonomy at the Cutting Edge of New Multi-Trillion dollar Sector According to Head of Gartner Research.” You can read it here. The url is one of those wacky jobs that can fail to resolve. The core of the story for me is that Gartner has identified a “multi trillion dollar sector.” That has to be good news to those who pay Gartner to make forecasts about markets. Search and content processing has been chugging along in the $1.3 to $3.0 billion range if one ignores the aberration that is Google. I find it hard to believe that Gartner’s financial forecasts can be spot on, but who knows? In case, you want to know what a trillion is, it is one followed by a dozen zeros. The Gartner fellow with the sharp and optimistic pencil is identified as Peter Sondergaard, Senior Vice President, Gartner Research. The source, according the the news release, is an interview with an outfit called Business Spectator. I wonder if a few extra zeros were added as Mr. Sondergaard’s pronouncement was recorded? So, what’s this forecast have to do with Autonomy? Autonomy said in its input to SmartBrief:
Autonomy Corporation plc , a global leader in infrastructure software for the enterprise, today announced that its vision of searching and analyzing structured and unstructured data has now been validated as the next big thing in business IT. According to an interview with Business Spectator, Peter Sondergaard, Senior Vice President, Gartner Research, predicts that the next quantum leap in productivity will come from the use of IT systems that analyze structured and unstructured data. Sondergaard says that Autonomy is at the cutting edge of the new search technology, a sector in the IT industry that will ultimately earn multi trillion dollar revenues.
The story appeared on PRNewswire and on one of the Thomson Reuters’ services. With economies tanking, I am delighted to know that the sector in which I work is slated to become a multi trillion dollar business. I hope I live long enough. Since laughter is a medicine that extends one’s life, I look forward to more Gartner forecasts and to Autonomy’s riding the crest of this predicted market boom.
Stephen Arnold, December 15, 2008
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One Response to “Autonomy: The Next Big Thing”
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No hate mail, just hail mail…. you are right, I hope I live long enough too, but maybe I don’t want a world where guff like Autonomy’s PR gets any cred.