ClickZ: Year 2008 as Search Terms
December 31, 2008
For you search engine optimization lovers, navigate to “The Year in Search: A 2008 Review” by Enid burns, ClickZ here. Ms. Burns has gathered the top searches for 2008. The resulting word list provides you with an indication of what will suck traffic to your Web site. It may help if your Web site is about one of the topics in the word list, but I know a couple of Web site wranglers who worry more about spoofing Google, Microsoft, and Yahoo, than about content. Use the list as you will. The Lycos system returned “poker” as the number one search term. If you want to buy a portal and risk your savings, acquire Lycos. None of the terms is surprising because the search terms mirror what’s hot. Web search is different from enterprise search in many ways, but I have yet to see Louis Vuitton or Clay Aiken in the enterprise search logs I have had the opportunity to review.
Stephen Arnold, December 31, 2008
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