Dead Trees Become Armoires
February 26, 2009
Hamilton Nolan’s “Five Print to Online Crossovers, and How Many Will Survive (Maybe None)” here is worth reading. Mr. Nolan does a good job of profiling five somewhat strained efforts to create a pile of gold from chunks of brass. Alchemy was all the rage in the 11 th century, and it seems that some publishers–what I call “dead tree” outfits — are reviving what was a lost art.
I don’t want to spoil your fun, but the analysis is darned interesting and the “Chance of Survival” comments are quite entertaining, yet useful to would be dead tree entrepreneurs.
Stephen Arnold, February 26, 2009
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