Exclusive Interview with David Pogue
April 8, 2009
This year’s most exciting conference for online professionals in Philadelphia is now only four weeks away. In addition to top notch speakers like David Pogue, the networking opportunities at a J. Boye conference are excellent.
One attendee said, “What I like about the J. Boye Conferences is that they bring together industry experts and practitioners over high-quality content that seems to push participants’ professional limits and gets everyone talking. So if you want to learn – but participate as well – consider joining us in Philadelphia this May.”
Instead of product pitches, the speakers at a J. Boye conference deliver substance. For example, among the newest confirmed case studies are Abercrombie & Fitch, Foreign Affairs and International Trade Canada, Pan American Health Organization, Hanley Wood and Oxford University (UK).
For a preview of what you will experience. Here’s an exclusive with David Pogue, technology expert and New York Times’s journalist. Sign up here and secure one of the remaining seats.
Why is Google so much more used than its competitors?
Mostly because it’s better. Fast, good, idiotproof, uncluttered, ubiquitous. There’s also, at this point, a “McDonald’s factor” happening. That is, people know the experience, it’s the same everywhere they go, there’s no risk. They use Google because they’ve always used Google. It would be very hard, therefore, for any rival to gain traction.
David Pogue, one of the featured speakers at JBoye 09 in Philadelphia May 5 to 7, 2009.
When will Gmail become the preferred email solution for organizations?
August 3, 2014. But seriously, folks. Nobody can predict the future of technology. Also, I’m sure plenty of organizations use it already, and it’s only picking up steam. Gmail is becoming truly amazing.
Will Google buy Twitter – and what will it mean if they do?
I don’t know if they’ll buy it; nobody does. It would probably mean very little except a guaranteed survival for Twitter, perhaps with enhancements along the way. That’s been Google’s pattern (for example, when it bought GrandCentral.)
Why is it so hard for organizations to get a grip on user experience design?
The problems include lack of expertise, limited budget (there’s an incentive to do things cheaply rather than properly), and lack of vision. In other words, anything done by committee generally winds up less elegant than something done by a single, focused person who knows what he’s doing.
Why are you speaking at a Philadelphia web conference organized by a Denmark-based company?
Because they obviously have excellent taste. 🙂
Stephen Arnold, April 8, 2009
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[…] What should you do as a web manager if you seem to have enough highly-paid colleagues, but nobody who is on top of user experience (like the folks at Apple)? You could look to some of the best examples of successful user experience such as Google which, in the words of personal technology expert and New York Times’ columnist David Pogue, is the most popular search engine because of its great user experience: “[Google is most popular] Mostly because it’s better. Fast, good, idiot proof, uncluttered, ubiquitous. […] people know the experience, it’s the same everywhere they go, there’s no risk. They use Google because they’ve always used Google.” (from Beyond Search). […]