Autonomy and Rich Media: Pushing Back OpenText and Endeca
April 21, 2009
OpenText and Endeca had no respite from the marketing machine from Autonomy. Forbes.com’s news release service here distributed “MediaBin now Joins Autonomy Virage Family of Products to Deliver Complete Rich Media Management”. My search files show that Autonomy has been active in the podcast, digital video, and rich media sector for several years. Autonomy rebranded the Interwoven MediaBin product as the Virage MediaBin. You can get more information about MediaBin here.
Will Autonomy push Open Text and Endeca around or will the OpenText and Endeca duo offer too much resistance to the Autonomy marketing machine?
Autonomy has been quite good about maintaining support for products it has acquired. Autonomy’s approach makes it easy for the company to give the customer a choice about information management systems and methods. IDOL, Autonomy’s integrated data operating layer, becomes the plumbing for these different systems. In my opinion, OpenText and Endeca will now find themselves the focal point of Autonomy’s formidable marketing earthmover. Will OpenText and Endeca be the granite that breaks the blade of the Caterpillar D10T WH or will Autonomy push the two companies around the enterprise information landfill? Should be exciting to observe from the mine run off pond here in Harrod’s Creek, the high technology center of Kentucky.
Stephen Arnold, April 21, 2009
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
