Web Log Mash Up: SodaHead and Technorati
April 21, 2009
A happy quack to the reader who sent me a link to this story on MSN Money: “SodaHead Joins Forces with Technorati to Enable Content Exchange between Blogging Powerhouses” here. The word “powerhouse” caught my attention. I zipped over to http://trends.google.com and queried “sodahead, technorati, blogger, and wordpress”. The Google chart told me on April 20, 2009:
The lines along the x axis are SodaHead and Technorati. The gold lines is Google’s Blogger.com and the green line is WordPress. I think these data provide interesting context for this statement that appeared in the MSN story:
SodaHead, a leading opinion community focused on discussing today’s hottest topics, announced a strategic partnership with Technorati, the authority on the blogosphere. The powerful alliance gives SodaHead members direct access to Technorati content embedded in SodaHead’s online community. Additionally, Technorati will feature SodaHead’s topical “Polls of the Day” selected by relevancy to Technorati posts.
My thought is that Technorati may be looking for a way to regain momentum. Polls may do it. What’s clear is that buzz in Web log centric companies seems to be falling into the gravitational pull of Blogger.com and WordPress. I expect more changes for Technorati in the months ahead. The idea of mashing up social information (polls) with blog content is interesting, but will it be enough? I once relied on Technorati for search. Now I find myself looking elsewhere for fast cycle information. More real time content available within Technorati with a supple search system would be a definite lure for me.
Stephen Arnold, April 21, 2009
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