Google Local Push in Australia
April 24, 2009
I don’t care too much for print directories. The Google has a formidable directory initiative. I found the story in The Standard here interesting. Kathryn Edwards’ “Google to Boost Local Businesses with AdWords Offer” here wrote:
Google Australia Wednesday announced it will offer a free A$75 (US$53) search marketing campaign to help more than one million Australian small and medium businesses. According to the search engine giant, more Australians than ever before are researching products and services online, before venturing into a shop, with Monash University research showing that this trend makes up 50 per cent of Australian shoppers.
Google is offering a helping hand to get businesses to shift into a higher gear for online marketing. Will this type of booster program find its way elsewhere. If the Australian program takes off, the Google may become the de facto online information source for small and mid sized businesses. Bad news for print directory businesses.
Stephen Arnold, April 23, 2009
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