As Print Fades, Online Readership Grows, Asserts Research Guru Nielsen
April 26, 2009
Leo LaPorte, a radio personality and one-man podcast network, popped into my crawler as the author of “Online Audience3 Grows for Newspapers” here. I did some clicking and discovered the attribution here on The Long Tail, a Web log by the author of the book by the same name. Another link aimed me at http://www.techfuga.com. I found a version of the story on MSNBC here, but to my dismay the source was the deeply litigious Associated Press. No Leo LaPorte in sight, but his name drew me into a festival of clicking.
And what was the story?
Oh, people are reading more news online. The ultimate source of the data is the stats giant Nielsen. You can read the data, but my thought was, “If newspapers kill off their print editions or make them too expensive, maybe online is the alternative.”
The problem which the mathematics whizzes at Nielsen don’t address is that the online business models in use by the dead tree crowd don’t pay the bills.
I wonder if Leo LaPorte knows he is the attributed author of what strikes me as a somewhat obvious study? Maybe he linked to the story? Pretty darned confusing provenance. At least the free Web news search systems worked. I could find the MSNBC story easily.
Stephen Arnold, April 26, 2009
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