Jigsaw Assembles Contact Pieces
April 29, 2009
VentureBeat reported that Jigsaw, the sales contact service, has allegedly solved the up-to-date problem. Contacts get stale. The Jigsaw Data Fusion service taps its database and updates them. You can read the full story “Jigsaw Launches Data Fusion to Clean Up Sales Contact Lists” here. For me the most interesting comment in the item was:
What Jigsaw tries to fix is an age-old problem: most contacts in sales databases are out of date. It does so by keeping its own accurate and updated business contact list from a community of over 800,000 business users. The Jigsaw records are updated in real time and come with name, title, company, work email, business phone, and address. Data Fusion is now available on Salesforce.com’s Force.com AppExchange application platform.
Similar functions are available from specialist vendors, but I quite liked the combination of fixing up, the real time angle, and the availability of the service on Salesforce.com. Good idea.
Stephen Arnold, April 29, 2009
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