Connotate Emulates SAP and SAS

July 23, 2009

Students in statistics in the US learn using a stats program that works like training wheels. Once the eager learner gets into upper level statistics classes, SAP and SAS become the weapons of choice. The idea is that “real serious” statistics students will thrive when given industrial strength tools. One of the addled goose’s colleagues is a SAS person. When we crunch numbers for subrogation purposes, we use SAS. The wizard is hooked and chooses not to switch to an alternative tool.

Connotate is now moving in the same marketing direction. The idea is to hook students early in their information science careers and make Connotate the weapon of choice for near real time content processing. Connotate has  a deal with Penn State’s College of Information Sciences and Technology. You can read the full story “Penn State’s College of Information Sciences and Technology Selects Connotate” here.

The addled goose thinks this is a good idea and other content processing outfits may want to explore this approach to hooking prospective customers early.

Stephen Arnold

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