Network World Discovers Vanity Publishing
July 24, 2009
If you don’t know about self-publishing, you will want to read Mark Gibbs’s rundown of online vanity press outfits. The story was called “Net Makes Getting Publisher Easier”. Sorry, I don’t like to put apostrophes as the first word of a headline. Indexing by Web spiders is important and the apostrophe is not content rich. The addled goose’s view is that vanity publishing has been around a long time. The key point not addressed in this write up is marketing. Getting a book written and published is 90 percent of the battle. The deal breaker is marketing. In fact, book and monograph marketing is sufficiently difficult for established firms with legions of underpaid, recent Ivy League graduates. What happens when an online giant (no names, of course) gets into the publishing business AND has its own smart advertising system? Answer: game changes. For me the question is now when an online giant will make that move. I think there is quite a bit of network news and information in this topic, but a run down of a handful of vanity publishers is not the important angle.
Stephen Arnold, July 23, 2009
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