Content Wins in the Traffic Game
August 16, 2009
One of my clients was excited to learn that his original content was pulling more hits than content pulled from RSS sources. I agreed. Original content, about a specific topic, frequently updated, and correctly tagged acts like a magnet. This “secret” was revealed by Hitwise in a report by Robin Goad’s write up “Hitwise Intelligence.” This discovery and chart will get quite a bit of attention in the traditoinal publishing sector. My take, however, is that the horse is out of the barn and it has been converted to a bed and breakfast. Web sites with original content will be the winners. Traditoinal publishers have not solved the business model challenges that makes Web publishing such a difficult undertaking and one that returns less cash than some organizations expect.
Stephen Arnold, August 16, 2009
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