Another Angle on Google Fast Flip
September 19, 2009
I think the pictures are too low rez to be useful. I found the interface clunky. But IT World Canada ran a story that gave me a reason to think more highly of flip. “Why Google Fast Flip Is a Better Fit for Enterprise IT” looked at Fast Flip and concluded that an enterprise may find it useful. The article points out the dumping content in repositories does not make it easy to find exactly what an employee needs. That’s true and an understatement. After making this point, IT World Canada asserted:
This is where something like Fast Flip could shine. Imagine if it could capture the most important points of a white paper, a company-wide memo or a business plan that may or may not be worth an executive’s time. Some publishers are already wondering – and rightly so – whether Google’s Fast Flip will only make their lives worse by giving more away of an individual story and providing even less incentive for readers to pursue the rest of it. This isn’t a concern in the enterprise world, where the problem is precisely one of identifying salient details quickly and efficiently.
I agree. The problem is change, money, and Microsoft. Fast Flip is available in a mystical, fuzzy beta. Microsoft’s storm troopers are readying the new interface for SharePoint search using elements from the Bing.com product image display and the multi-panel, point-and-click interface that adorns Fast ESP. The plumbing for Fast ESP may not be Google grade, but the marketing machine at Microsoft is pumped up like Brock Lesner.
Stephen Arnold, September 17, 2009
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