Microsoft and Its Multidimensional Search Strategy
November 18, 2009
I tried 3D chess once. I lack the mental equipment to keep track of checkers. My mind is pretty simple because I am an addled goose. Search is morphing from key words to embedded findability and access applications. To get from here (low search market share) to there (big search market share), search and content processing vendors have to find a way to leap over the incumbents. A good leap changes the game, but there are other obstacles to overcome; for example, making sales. Giving away findability or bundling findability with other applications and saying, “Game over” is a marketing play. Revenue, market share, and pre-tax profits—these are ways to measure findability success.
When I read “Microsoft Outlines Three Dimensional Search Strategy”, I flashed back to practice briefings in the Booz, Allen & Hamilton “charm school” in the late 1970s. The article reported:
The whole point of search is to find something you don’t know about, so why do we expect you to know it? We should help you on that journey,” Weitz [Microsoft search wizard] said. He said this means not just presenting search results as links but as knowledge. “That we’ve either licensed from a provider or knowledge we’ve calculated from our huge computer resource.” According to Weitz, the Bing Twitter Search product had been another dimension of the three dimensional search strategy. The tool gives access to all public tweets in real time.Weitz acknowledged Google had already brought the concept of “3D searching” into the mainstream with its StreetView mapping tool.
What? Google?
Stephen Arnold, November 18, 2009
Okay, listen up, Jefferson County Animal Control Officer, I was not paid to write this dog.
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