More Advice from the Bleachers for Google
January 10, 2010
Google wants to get in the power business. I thought Google owned a power generation facility in Finland. The company has a lot of experience in the power game. Eric Schmidt in a talk I heard a couple of years ago reported that Google’s data centers sucked as much power as a small town. Now the pundits have a new horse to ride.
Read “What Does Google Want To Be When (and If) It Grows Up?” in Bnet’s tech news service. The guts of the article is that Google is getting into too many businesses. As a result, the company may find itself in a business pickle. Google’s competitors are rooting for the Google to waste its resources, lose focus, and die a quick death. The pundit from Bnet wants the Google to get back on track.
I have quite a loud quack when I read these suggestions from the sidelines. Let’s assume that Google screws up its latest big thing. I think there will be general celebration from the companies disrupted and threatened by Google. The power generation industry is struggling. From hard to control costs to belching pollutants, the power utility industry in the US and other countries faces a big problem—money.
Advice to Google from folks who see only the here and now is likely to be weird, maybe incorrect, advice. Publishers should be urging the Google to self destruct.
Stephen E Arnold, January 10, 2010
A freebie. I will report this to the Federal consulting crowd across from DC power centers.
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